Senior Proposition Manager – Casino

We are looking for a Senior Proposition Manager – Casino to lead the development and optimisation of the Casino proposition, creating engaging customer experiences that drive acquisition, retention, customer value and market differentiation.

Main Accountabilities & Responsibilities:

• Own the Casino proposition strategy and roadmap.
• Lead development of games, promotions, customer experiences and proposition enhancements.
• Identify opportunities to grow active players, frequency and spend.
• Work with Product and Technology teams to prioritise delivery.
• Analyse customer behaviour and performance metrics to improve proposition effectiveness.
• Develop business cases for proposition investment and innovation.
• Collaborate with Marketing and CRM to maximise campaign effectiveness.
• Monitor competitor activity and emerging market trends.
• Ensure propositions are aligned to commercial objectives and customer needs.

What’s needed for success – Experience & Qualifications:

• Experience in proposition, gaming, product or commercial management and Casino (Slots & Live Casino) knowledge preferable.
• Strong understanding of customer behaviour and engagement drivers.
• Commercially focused with proven delivery of growth initiatives.
• Strong stakeholder management and influencing skills.

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