UK – Media Effectiveness Director

Overview

In this role, you will lead client measurement programs to prove media ROI through triangulated methods. You’ll align cross-functional teams to design and deliver robust measurement roadmaps that unify MMM, experimentation, and attribution. You translate outputs into actionable media optimizations, driving client adoption and growth. The role sits at the intersection of strategy and delivery, shaping our OutMeasure proposition for the UK market. You’ll partner with senior stakeholders to turn insights into revenue impact and new business opportunities.

Pay / Benefits

• flexible, credit-based benefits package
• healthcare
• pension contributions
• gym memberships
• forward-thinking policies
• ongoing learning and development support

Responsibilities

• Own measurement programmes end-to-end from objective setting to handover of insights
• Create and govern programme roadmaps with cross-disciplinary stakeholders
• Lead MMM projects and experiment design (geo-lift, conversion lift, holdout tests) to answer business questions
• Brief and quality-assure statistical work by Marketing Intelligence, without day-to-day modeling
• Ensure timely, clear outputs aligned with client goals
• Translate global narrative to the UK market and develop enablement materials (playbooks, templates)
• Collaborate with Data Strategy and Marketing Intelligence to identify gaps and plan roadmaps
• Train Paid Media teams to interpret measurement outputs and act on them
• Manage client relationships as the strategic measurement lead across portfolios
• Promote a test-and-learn culture and ensure measurement services are commercialized

Key requirements

• Proven experience leading media or marketing effectiveness initiatives with triangulated measurement across MMM, experimentation, and attribution
• End-to-end familiarity with measurement lifecycle from objective setting to adoption
• Strong programme and roadmap management across diverse teams
• Fluent statistical capability to QA outputs without day-to-day coding
• Solid knowledge of modern media and ad-tech ecosystem (Google Marketing Platform: DV360, SA360, CM360, GA4)
• Ability to translate econometric results into clear commercial recommendations
• Entrepreneurial, builder mindset with ability to establish frameworks from scratch

• Stakeholder engagement
• Storytelling and commercial communication
• Cross-functional collaboration
• MMM (Marketing Mix Modelling)
• Experiment design (geo-lift, conversion lift, holdout)
• Attribution analysis

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