Salary: Competitive, based on experience
Job Type: Full-Time | hybrid office working (3 days in office a week) | remote accepted
Working across Premium & Luxury Hospitality Groups and Property Businesses with a focus on driving direct revenue to our clients.
Location: Hammersmith HQ, London (Hybrid working)
Company Overview:Hampshire Jeffreys is a growth partner to asset-driven luxury brands – working with hotel groups, developers, and premium operators to build demand, visibility, and commercial systems that compound.
We are not a traditional agency. We don’t sell posts, hours, or campaigns. We design and operate growth systems that connect strategy, creative, paid media, data, and sales – and we measure success by output, leverage, and real commercial impact.
Job Summary:
We are looking for a Paid Media & Performance Marketing Manager to lead and execute high-performing advertising campaigns across Meta, Google, and TikTok.
This role requires an expert in paid media strategy, audience segmentation, and data analytics who can drive tangible results for our luxury and premium clients, engaging with UHNWI audiences. You will be responsible for creating, managing, and optimising paid campaigns, ensuring maximum ROI and business growth.
- Key Responsibilities:
- Paid Media Strategy & Execution:Develop and implement full-funnel paid media strategies across Meta, Google, and TikTok, tailored to premium and luxury brands in property and hotels.
- Manage ad placements, budget allocation, and bidding strategies to maximise reach, engagement, and conversions.
- Execute A/B testing on creatives, copy, audiences, and bidding strategies to enhance campaign effectiveness.
- Stay ahead of platform updates, industry trends, and emerging technologies to keep campaigns innovative and effective.
- A focus on direct bookings and lead generation is the core.
- Performance Optimisation & Analytics:Monitor campaign performance using Google Analytics, Meta Ads Manager, and TikTok Ads Manager.
- Use data-driven insights to continuously optimise campaigns for better ROI and efficiency.
- Generate detailed performance reports and present key findings, insights, and recommendations to clients and internal teams.
- Track attribution models, customer journeys, and multi-touchpoint conversion tracking to refine marketing efforts.
- Creative Collaboration & Audience Targeting:Work closely with creative and content teams to develop compelling ad creatives tailored to different platforms and audience segments.
- Leverage first-party and third-party data to create hyper-targeted campaigns for lookalike audiences, retargeting, and customer acquisition.
- Ensure brand alignment and high-quality creative execution across all paid campaigns.
- Client & Team Collaboration:Serve as the go-to paid media expert, providing insights and recommendations to clients and internal stakeholders.
- Educate clients and internal teams on paid media best practices, industry trends, and performance benchmarks.
- Collaborate with influencers, PR teams, and other marketing channels to ensure a cohesive brand approach.
What We’re Looking For:
- 3+ years of hands-on experience in managing Meta, Google ad campaigns.
- Strong expertise in Google Ads, Meta Ads Manager.
- Proven track record in delivering high-performing paid campaigns with measurable ROI.
- Deep understanding of audience targeting, retargeting, and customer segmentation.
- Proficiency in Google Analytics, data analysis, and performance tracking.
- Experience with e-commerce, luxury brands and lead gen for clients is a plus.
Soft Skills:
Strong analytical mindset with the ability to translate data into actionable insights.
- Excellent communication and presentation skills for client interactions.
- Highly organised with exceptional time-management skills.
- Passion for digital marketing, innovation, and staying ahead of industry trends.
What’s In It for You?
- 21 days of holiday (excluding bank holidays and Christmas period, which are additional).
- Hybrid working with an inspiring office space in Hammersmith – fully remote is available.
- The chance to work with top-tier luxury brands and deliver high-impact campaigns.
- A collaborative and creative work environment where ideas thrive.
- Competitive salary with opportunities for growth and career progression.
- Profit share and performance bonus awarded every 6 months
- If you’re a data-driven, creative, and strategic paid media expert looking to work with premium and luxury brands, we’d love to hear from you!
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