Sales Development Representative

Company: Citrus Connect Recruitment
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Full Role Breakdown & Octo360 Story: https://octo360.com/sdr-opening/

About Octo360

Octo360 helps companies scale by building and optimising the revenue systems that connect marketing, sales, technology, and data. Founded by ex-Google and ex-Meta leaders—with combined experience across Google, Meta, Amazon, and L’Oréal – we take a data-first approach, using tech and AI to find what matters faster. Our pricing is directly tied to the results we deliver.

About the Role

This is a phone-first outbound role where most of your day involves cold calling UK businesses. Your opening hook isn’t a hard pitch—it’s offering our tailored Competitive Intelligence Report.

Our founders deliver the report on the follow-up calls; your role is to open the conversation, navigate initial objections, and book the meeting into their calendars.

The first 6 to 7 months will focus primarily on outbound prospecting while we scale inbound channels, which you will also help manage as they grow.

What You’ll Be Doing

  • Outbound Calling: Make high-volume cold calls daily to key UK business decision-makers.
  • Smart Prospecting: Research target accounts and competitors prior to calling so every conversation is relevant.
  • Objection Handling: Offer the Competitive Intelligence Report and turn initial friction into curiosity.
  • Multi-Touch Outreach: Follow up via LinkedIn and email with prospects you don’t reach by phone.
  • Booking & Briefing: Secure qualified follow-up meetings in the founders’ calendars and brief them beforehand.
  • Supporting the Close: Stay close to prospects after the report call to keep deals moving forward.
  • CRM Discipline: Log accurate conversation data daily in HubSpot.

How We Work

  • Proven call, objection, and follow-up playbooks
  • Modern tech stack ready to go (HubSpot CRM & Enginy for outbound)
  • Direct access to founders who deliver the reports on meetings you book
  • 100% remote working from anywhere in the UK

This Role IS NOT For You If:

You dislike phone time – most of your day is spent making outbound cold calls.

You want to analyse and present the reports – our founders present them; you start the relationship.

Rejection gets you down – hearing “no” is part of the job; resilience is required.

Requirements

Must-Haves:

  • Based in the UK with full right to work
  • Strong, clear written and spoken English
  • Highly comfortable with cold calling and high-volume outreach
  • Resilient mindset: you hear “no,” stay curious, and pick up the next call
  • Highly organized with strong CRM management

Nice-to-Haves:

  • Fluent Spanish (spoken/written)
  • Previous SDR, BDR, or outbound sales experience

Location:

100% Remote (UK-based)

Growth:

Clear progression path to larger commercial roles as we expand

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Posted: November 4th, 2026