Local Marketing Manager
Are you passionate about helping local businesses grow? Do you enjoy building relationships, creating practical marketing plans and seeing your ideas make a real difference in local communities?
Are you at your best when supporting others to succeed, whether that’s coaching stakeholders, organising community campaigns, managing local events or bringing a brand to life at a local level?
If you’re a proactive marketer who enjoys balancing creativity with commercial thinking and wants to play a key role in supporting a network of successful franchise businesses, we’d love to hear from you.
About the role
As our Local Marketing Manager, you’ll support franchise offices to raise their profile, strengthen community connections and drive local growth. Working closely with franchise owners, Regional Support Managers and the wider Marketing Team, you’ll provide practical marketing support tailored to local market needs.
This role focuses on community engagement, local partnerships, events, PR and brand visibility, helping offices build a strong presence in their local area.
Key Responsibilities
- Develop and deliver local marketing plans and campaigns.
- Support franchise owners with marketing advice and best practice.
- Build relationships with community groups, charities, healthcare professionals and local organisations.
- Coordinate local events, networking opportunities and sponsorship activity.
- Create marketing materials in line with brand guidelines.
- Identify and promote local PR opportunities and success stories.
- Support the delivery of regional and national campaigns at a local level.
- Monitor campaign performance and recommend improvements.
- Work with internal teams and suppliers to deliver high-quality marketing support.
What We’re Looking For
We’re looking for a proactive marketer who enjoys building relationships and helping businesses succeed.
You’ll ideally have:
- Experience delivering local marketing campaigns and initiatives.
- Knowledge of community marketing, events, PR and partnership development.
- Strong stakeholder management and communication skills.
- Experience supporting multiple locations, businesses or projects.
- Good design and content creation skills (Adobe Creative Suite or similar).
- Excellent organisation, planning and problem-solving abilities.
- Confidence using data and insights to measure success and improve performance.
Experience in a franchise, multi-site or service-led business would be advantageous but isn’t essential.
Caremark – Award-Winning Franchisor | Top 5 Elite Franchise Top 100 (2026)
Caremark is proud to be the British Franchise Association HSBC Franchise of the Year winner and ranked as a Top 5 Franchisor in the Elite Franchise Top 100 2026. Our success is built on strong values, robust systems, and a genuine commitment to supporting our franchise partners to deliver outstanding care.
Why Caremark?
At Caremark, we believe a great workplace culture drives exceptional results. Everything we do is guided by our six core values:
Trustworthy | Honest | Compassionate | Positive | Accountable | Supportive
You’ll be empowered to make a real difference in a supportive, values-led environment where your expertise is respected and your development is prioritised.
Benefits:
- 33 days of holiday (Including bank holidays)
- 5 Paid Volunteering Days per year
- Annual Personal Development Budget
- Private Medical Insurance
- Life Insurance cover
- Company Pension scheme
- Free Wellbeing Counselling Program & Support
- Ongoing training and development opportunities.
About the company
Caremark is one of the largest UK home care franchisors with over 140 franchise offices operating in the UK and Internationally. Our franchisees operate in the heart of their communities as passionate ambassadors of personalised care in customers’ homes. Our services range from providing that little bit of extra help with daily life, to more complex care for conditions like Dementia. With a reputation for excellence since our inception in 2005, we have grown to become one of the leading UK providers of home care services.
Required Criteria
- Adobe Creative Suite
- Building Marketing Plans
- Website Management (ideally WordPress)
- Experience of tracking marketing metrics
- Digital and Offline Marketing Experience
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