Demand Generation Manager | Large-Scale B2B Events
£65,000 + 10% bonus | Putney, London | Hybrid, 3 days in the office
Big events. Big audiences. Your strategy driving the growth.
What happens when you combine a major global events portfolio with the freedom to rethink how you attract, engage and convert audiences?
That’s the opportunity here.
One of the world’s leading events businesses is looking for a Demand Generation Manager to help grow a portfolio of large-scale B2B events, bringing together the people, businesses and decision-makers shaping their industries.
These aren’t small campaigns with limited reach. You’ll be working across established events and digital products, with multiple audiences to target, significant opportunities to grow and plenty of scope to test new ideas.
You’ll own paid media channels, shape audience acquisition strategies, develop ideal customer profiles and build the reporting that shows where growth is coming from. You’ll have the autonomy to experiment, challenge what’s already being done and put your own ideas into practice.
Reporting to the Head of Marketing, you’ll also manage a Demand Generation Executive and work alongside the wider marketing team to turn audience insight into campaigns that deliver measurable commercial results.
If you enjoy getting under the skin of an audience, working out what makes them take action and constantly finding better ways to drive performance, this is a role where you can make your mark.
What you’ll be doing
Building audiences for major B2B events
Own the demand generation strategy across a portfolio of large-scale events and associated digital products.
Lead paid media activity, from channel strategy and budget allocation through to campaign execution and optimisation.
Develop ideal customer profiles and audience segments to reach the right people with the right message.
Find new ways to attract attendees, generate qualified leads and grow engagement across the portfolio.
Bring paid media, organic search, social, partnerships and other acquisition channels together to maximise reach and results.
Testing ideas and finding new ways to grow
Make experimentation a core part of your approach, testing audiences, creative, messaging, channels and campaign formats.
Identify opportunities others might miss, challenge assumptions and turn promising ideas into scalable campaigns.
Improve conversion throughout the journey, from the first interaction through to event registration or lead generation.
Use campaign performance to decide what to scale, what to change and where investment will have the greatest impact.
Turning data into decisions
Build dashboards that make campaign performance and commercial impact clear.
Track audience growth, registrations, conversion rates, cost per lead and acquisition costs.
Use analytics to understand what’s driving results and where there’s room to improve.
Turn complex data into clear recommendations that help shape marketing strategy and investment.
Taking ownership and bringing people with you
Manage and develop a Demand Generation Executive, giving them direction and supporting their growth.
Work with campaign, brand, content and marketing operations teams to deliver coordinated activity.
Collaborate with internal stakeholders and external agencies to get the best out of every campaign.
Take responsibility for performance, balancing the bigger picture with the detail needed to make campaigns work.
What you’ll bring
Experience in B2B demand generation, performance marketing or paid acquisition, with a track record of delivering measurable results.
Confidence owning paid media channels, managing budgets and making decisions based on performance.
A genuine interest in experimentation and finding better ways to attract and convert audiences.
Experience using audience segmentation or ideal customer profiles to sharpen targeting.
The ability to build or develop dashboards and turn data into practical action.
An understanding of conversion optimisation, lead generation and audience nurture.
Experience managing or mentoring people, alongside the ability to get hands‑on when needed.
Familiarity with platforms such as GA4, Salesforce, Pardot or Microsoft Dynamics.
Could this be your next move?
Pperhaps you’ve spent your career marketing major exhibitions, conferences or industry events. Maybe you’ve built your expertise in demand generation within B2B technology, media, membership or an agency environment.
Either way, if you’ve worked out how to reach specific audiences, generate demand at scale and improve performance through testing, there’s a compelling opportunity to bring that experience into a major events portfolio.
You don’t need to have spent your entire career in events. We want someone who understands demand generation and knows how to make it work.
This is a broad, commercially focused role with ownership of paid media, audience growth and experimentation, rather than a position focused solely on marketing automation.
What’s in it for you?
£65,000 salary plus a 10% bonus.
The opportunity to influence demand generation across a major international events portfolio.
Ownership of paid acquisition, audience strategy and campaign experimentation.
Scope to test ideas, challenge existing approaches and shape how campaigns are delivered.
A team to manage and the support of an established marketing function.
Hybrid working, with three days a week in the Putney office.
25 days’ holiday plus bank holidays.
End-of-year wellbeing shutdown and early Friday finishes during August.
Private medical insurance and health cash plan.
Pension scheme, free on-site gym and shower facilities.
Season ticket loan, Cycle to Work scheme, mentoring and wellbeing support.
Quarterly paid volunteering days and an additional day of leave to celebrate an occasion of your choice.
Desired Skills and Experience
Skills Summary – Demand Generation Manager
- B2B Demand Generation Strategy
- Multi-Channel Marketing Campaigns
- Paid Media & Organic Search
- Social Media, Partnerships & Referral Marketing
- Audience Growth & Lead Generation
- Lead Nurturing & Customer Journeys
- Conversion Rate Optimisation (CRO)
- Campaign Performance & Budget Management
- GA4, Analytics & Performance Reporting
- A/B Testing & Campaign Optimisation
- CRM & Marketing Automation
- Salesforce, Pardot or Microsoft Dynamics
- Team Management & Development
- Agency & Stakeholder Management
- Commercial Growth & Revenue Generation
We Are Aspire Ltd are a Disability Confident Committed employer
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