Senior User Researcher

Overview

As Senior User Researcher in Product Design & Research, you will shape the buying experience, Yoto Club, and content discovery for families. You’ll lead mixed-method studies across monetisation and content, translating insights into product decisions. You’ll collaborate with design, product, and data teams to plan research journeys and communicate findings to senior stakeholders. This role offers the chance to impact how families shop, learn, and explore in a screen-free ecosystem.

Pay / Benefits

• hybrid working (1 day/week in London)
• Income protection and long-term sickness cover
• Life assurance from day one
• Pension contributions up to 4%
• Birthday off and extra holiday accrual
• Volunteer days and wellbeing/education allowances

Responsibilities

• Study monetisation and content-related research with design and product leads to determine what to learn and when
• Investigate the family buying journey (checkout, delivery, first 30 days post-purchase)
• Research Yoto Club value, onboarding, and communications
• Explore content discovery for families (browsing, filters, age guidance, recommendations, upsell)
• Design and run a spectrum of studies (interviews, concept and usability tests, diary studies, surveys) and apply quantitative analyses when appropriate
• Collaborate with data team on experience measures and A/B tests; present insights to designers, PMs, and leaders
• Scale research impact by enabling others to perform studies and coordinating with agencies for external work
• Demonstrate research impact through influencing product decisions across multiple teams

Key requirements

• Significant experience researching digital or hardware products with measurable impact on design or build
• Strong quantitative skills: designing surveys, choosing scales, running correlation/regression/driver analysis
• Comfort with behavioural data, funnels, cohorts, and experiment results
• Strong qualitative skills with balanced depth and breadth judgement
• Independent researcher across multiple teams or product areas with stakeholder management
• Credible communication of insights to senior stakeholders with empathy and credibility
• Nice-to-have: experience researching children, families, or education; experience across subscription lifecycle or willingness-to-pay

• Credible and influential communicator
• Empathetic, stakeholder-focused
• Independent and proactive
• R
• SPSS
• Python

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