Senior Influencer Executive- Myprotein Germany

Overview

In this role you will own and scale the German influencer programme within Myprotein, collaborating with cross-functional teams to align with EU and global goals. You’ll drive growth through talent sourcing, performance analysis, and optimised campaigns that boost brand awareness and customer acquisition in a fast-growing market. Expect close work with content, brand, and marketing functions to deliver authentic, on-brand influencer activations. This is a strategic, hands-on position at the heart of Myprotein’s German expansion, offering a chance to shape how influencers connect with fitness communities.

Pay / Benefits

• 25 days annual leave plus bank holidays
• Enhanced maternity and paternity pay
• Volunteering leave
• On-site gym and wellbeing support
• Staff discounts up to 50%
• On-site services (barber, shop)

Responsibilities

• Own day-to-day operations of the German influencer programme and drive growth and performance
• Support the Senior Influencer Manager – EU in shaping the German influencer strategy
• Deliver weekly to monthly performance reporting with KPIs such as engagement, reach, conversions and ROI
• Manage influencer tracking links, discount codes, and promo offers across communications
• Source and recruit new German influencer talent across micro to macro levels
• Collaborate with content, brand, commercial, paid media and product marketing to plan and execute campaigns
• Manage the full campaign process from planning to content collection and learnings
• Ensure content is on-brand and aligned with German trends and campaigns
• Lead German influencer payments and budget tracking per internal finance procedures
• Foster collaboration across influencer tiers and wider marketing channels
• Support events and content creation ensuring influencer presence and impact
• Stay ahead of industry trends in Germany to future-proof influencer strategy

Key requirements

• Native level German (written and spoken)
• Business level English (written and spoken)
• Degree qualified (preferred)
• 2+ years in influencer marketing (preferred)
• Genuine interest in health, wellbeing, fitness
• Understanding of influencers’ role in building brand awareness and commercial value
• Knowledge of German social platforms (Instagram, Facebook, YouTube, TikTok)
• Excellent communication, negotiation and organisational skills
• Proactive, self-starter with deadline discipline
• Knowledge of German fitness industry and trends

• communication
• negotiation
• organisational skills
• influencer marketing
• campaign management
• performance analytics

…