Senior Events Marketing Manager – B2B Conferences – London

Overview

In this role, you drive the growth of global B2B conferences in tech, owning end-to-end marketing from attendee acquisition to sponsor partnerships. You will work with cross-functional teams to amplify reach and deliver measurable ROI. You’ll craft multi-channel campaigns and manage partnerships with speakers, sponsors, and media to increase registrations and revenue. This position offers clear career progression toward Head of Marketing and beyond, within a fast-growing company. You will shape the events marketing strategy and impact in a hybrid London setting.

Pay / Benefits

• 65k base + 10% bonus
• strong benefits
• hybrid work (3 days office, 2 days home)
• career progression opportunities

Responsibilities

• Lead high-impact campaigns across email, social, PPC, SEO, and media partnerships to drive registrations and revenue
• Own the marketing budget and deliver measurable ROI on every campaign
• Build and nurture partnerships with speakers, sponsors, and media to amplify reach
• Manage the digital presence including website content, analytics, and conversion optimization
• Create compelling copy for technical audiences
• Collaborate cross-functionally with sales, production, and external partners

Key requirements

• 5+ years’ experience in B2B events marketing (including large B2B conferences)
• Proven track record of multi-channel campaign delivery
• CRM and email software skills: Salesforce / Pardot / Marketo ideally
• Small team leadership experience
• Strong copywriting skills for technical audiences
• Data-driven mindset with excellent analytical abilities
• Confident negotiator with senior stakeholders
• Right to work in the UK

• data-driven
• negotiation
• highly organised
• Salesforce
• Pardot
• Marketo

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