Director, Marketing

Overview

As Field Marketing Director for the UK&I, you lead regional field marketing strategy to turn global campaigns into local programmes that generate pipeline with Sales. You guide a team of Field Marketing Managers and partner with Sales, EMEA, and global teams to drive growth, innovation, and smarter programmes through AI-driven optimization. You own the UKI plan, budget, and governance, blending events, digital, and partner activity to resonate with local buyers. This role blends strategic leadership with hands-on delivery to accelerate net-new growth.

Responsibilities

• Drive demand-generating activities with Sales and cross-functional teams to optimize program mix and investment
• Lead, coach, and develop Field Marketing Managers; foster responsible AI usage
• Own the annual UKI field marketing plan aligning programs, targets, and budget with regional goals
• Direct integrated programs: events, executive roundtables, digital campaigns, webinars, and partner-led activities
• Apply AI and innovation to improve targeting, insights, content localization, and campaign optimization; scale successful results
• Manage UKI marketing budget, forecast, and vendor relationships
• Ensure data quality and compliance with GDPR and brand standards via Marketing Operations

Key requirements

• B2B marketing experience with field/region focus, preferably in enterprise software/tech
• Proven leadership of marketing professionals and team development
• Track record of generating measurable pipeline and revenue from field programs
• Experience planning/delivering multi-channel programs (events, ABM, digital)
• Experience applying AI/marketing tech to improve performance with responsible use
• History of innovation and scaling effective approaches
• Strong commercial judgment and alignment with sales targets
• Hands-on CRM and marketing automation knowledge (e.g., Salesforce, Marketo); pipeline reporting
• Budget ownership and ability to prioritise investments
• Excellent communication and stakeholder management, including executive influence
• Working knowledge of UK&I data privacy, GDPR
• Willingness to travel within UK&I and occasionally across EMEA
• Hybrid work with office in Farnborough

• leadership
• stakeholder management
• communication
• Salesforce
• Marketo
• marketing automation

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