Overview
In this role you will craft data-led, personalised communications across email, SMS, and in-app channels to drive customer loyalty. You will work within the Customer Engagement Team to shape omnichannel journeys for B2B/G and B2C audiences, collaborating with stakeholders to align events and promotions. You’ll experiment with copy, visuals, timing, and personalization to improve performance, while leveraging behavioural data and loyalty initiatives. The role blends creativity, strategy and analytics to deliver engaging experiences for geospatial businesses and outdoor enthusiasts.
Pay / Benefits
- Competitive salary
- Pension scheme (OS contributes up to 12.07%)
- Hybrid and flexible working
- Learning and development support
- Volunteering leave and fundraising
- Wellbeing support
Responsibilities
- Create content for email (triggered and solus), SMS and in-app notifications for B2B/G and B2C audiences
- Own and manage the solus email calendar, coordinating with stakeholders on events and promotions
- Conduct regular multivariate experiments (A/B tests) to optimise performance
- Use behavioural data to deliver personalised product recommendations and location-based ideas
- Contribute to performance reporting with clear insights and results
- Support campaign design with high-quality assets for promotions and sign-up activities
- Assist in growing triggered journeys, gamified loyalty programmes, and lead scoring capabilities
Key requirements
- Creative design and copywriting skills
- Data-driven mindset with testing and optimisation experience
- Strong collaboration and stakeholder management abilities
- Calm, clear-headed multi-project handling and problem-solving
- Understanding of storytelling, marketing trends and customer psychology
- Proficiency with Photoshop, Figma, or similar tools
- Experience with Braze, DotDigital, or Microsoft Dynamics 365
- Interest in technology, data, geography, mapping or outdoors
- Creative thinking
- Analytical mindset
- Proactive communication
- Photoshop
- Figma
- Braze
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