Senior Marketing Manager

Overview

In this newly created Senior Marketing Manager role, you will own the overall marketing strategy for a Cheshire-based live events business. You’ll lead a small team and collaborate closely with the Commercial Director to drive audience growth and ticket sales across multiple shows. You will integrate channels, use data-driven insights, and manage external partners to maximise ROI. This is a hand-on, entrepreneurial role with scope to shape the future marketing function and business impact.

Pay / Benefits

• 25 days’ annual leave plus bank holidays
• ownership of a newly created senior marketing role
• leadership of an established marketing team
• responsibility for the annual marketing budget
• direct exposure to the Commercial Director and business owners
• scope to shape future marketing strategy

Responsibilities

• Develop and deliver the overall marketing strategy
• Drive audience growth, customer acquisition and ticket sales
• Create tailored marketing plans for different shows, venues, locations and customer demographics
• Lead, support and develop a marketing team of four
• Bring structure to activity across channels
• Oversee CRM, paid digital, social media, SEO, content, outdoor advertising and brand activity
• Manage and challenge external agencies to ensure strong performance and value
• Use customer data, market insight and campaign analysis to guide decision-making
• Monitor ROI, ROAS, ticket sales and campaign performance
• Manage and optimise the annual marketing budget
• Collaborate with operations, finance, commercial and production teams

Key requirements

• Broad experience across the full marketing mix
• Track record of developing and delivering multi-channel marketing strategies
• Strong commercial awareness and understanding of revenue impact
• Experience of customer acquisition, journeys and audience segmentation
• Good knowledge of CRM, paid digital, social media, content and offline marketing
• Experience using data and insight to improve campaign performance
• Understanding of ROI and ROAS
• Experience managing budgets and external agencies
• Previous team management or leadership experience
• Confidence to influence senior stakeholders and challenge existing approaches
• Hands-on, adaptable approach for an entrepreneurial, owner-managed business

• leadership
• stakeholder influence
• data-driven decision making
• CRM
• paid digital
• social media

…