Consumer PR Manager

Overview

In this role, you will build Voy’s in-house consumer PR capability and drive earned coverage across health and wellness media. You will tell patient-centered stories using experiences, proprietary data and cultural moments to shape Voy’s reputation as a trusted healthcare provider. You’ll partner with our agency and cross-functional teams to ensure ethical storytelling, regulatory compliance, and measurable PR impact. This is a chance to craft data-led narratives that elevate Voy’s visibility and commercial outcomes.

Responsibilities

• Build a bank of compelling patient case studies across weight loss, hair loss, testosterone and menopause
• Mine Voy’s patient, customer and outcomes data to uncover newsworthy insights for consumer press coverage
• Leverage your journalist network to pitch and place human-interest stories across national and consumer media
• Newsjack cultural moments and emerging trends to position Voy at the center of conversations
• Partner with corporate communications agency to identify consumer angles within corporate news and reach target audiences
• Collaborate with medical, legal and compliance teams to ensure communications meet regulatory standards (ASA, MHRA, GPhC)
• Own monthly PR reporting and analytics including coverage, share of voice, message pull-through, backlinks and referral traffic
• Refine PR strategy using data and insights and manage external partners across multiple brands

Key requirements

• Six+ years in PR with healthcare, consumer health or wellness experience
• Strong storyteller capable of turning complex topics into newsworthy narratives
• Well-connected in consumer health media with a track record of national and consumer coverage
• Data-driven and commercially minded; experience mining data to uncover consumer insights
• Analytical and results-oriented; proficient with media monitoring, coverage tracking and web analytics
• Culturally curious with ability to spot timely newsjacking opportunities
• Comfort navigating regulated or sensitive categories with strong judgement on consent and compliance
• Proactive owner who influences senior stakeholders and manages freelancers/agency partners

• storytelling
• collaboration
• stakeholder management
• media monitoring
• coverage tracking
• web analytics

…