Senior Social Executive

Overview

As Senior Social Executive, you shape ASOS’s social and editorial voice across key platforms to build brand authority and audience engagement. You will craft platform-native, editorial content that aligns with brand strategy, leveraging performance insights to refine formats and captions. Collaborating with Editorial and Community teams, you’ll ensure a consistent, fashion-forward voice that resonates with a 20-something audience. This role offers influence over content strategy and real-time cultural moments, contributing to ASOS’s transformation into a premier fashion destination.

Pay / Benefits

• employee discount
• employee sample sales
• 25 days paid annual leave
• private medical care
• Fixed Annual Payment
• personalised learning opportunities

Responsibilities

• Interpret briefs and develop detailed content plans across social channels
• Contribute original ideas for social and editorial planning with a focus on social-first storytelling and fashion trends
• Ensure content is platform-native, on-brand, and aligned with tone of voice guidelines
• Support delivery of social activity for brand campaigns by briefing creatives, agencies, and talent
• Develop franchises and recurring content formats to build audience recognition and brand equity
• Manage day-to-day curation, publishing, scheduling and tagging across channels
• Write and edit captions, scripts, and copy with consistent tone and personality
• Collaborate with Community Manager to ensure coherent brand storytelling across channels
• Maintain content calendar with the wider Social and Editorial team
• Monitor performance metrics and feed learnings into planning for continuous improvement
• Translate data into actionable improvements with the Social Optimisation Manager
• Stay ahead of platform updates and cultural moments with proactive insights
• Coordinate with Paid Social to implement boosting strategies and monitor performance
• Collaborate with Marketing, Creative, Talent, Paid Media, and PR for integrated delivery
• Build strong cross-functional relationships to champion Social and Editorial functions

Key requirements

• Experience in social, editorial, or content roles in fashion, media, or fast-paced brand enviroment
• Strong understanding of Instagram, TikTok, YouTube, Pinterest and Substack
• Creative self-starter with passion for social-first content and editorial storytelling
• Genuine fashion and cultural knowledge; up-to-date with style, music, and youth culture
• Highly organized with ability to manage multiple editorial projects and deadlines
• Strong editorial sensibility and brand storytelling ability
• Confident writer capable of versatile tone across formats
• Data-savvy with ability to use performance insights to inform output
• Collaborative with excellent communication and idea-sharing
• Strong point of view on ASOS’s place in culture and relevance to next-gen fashion
• Proactive, adaptable, and comfortable in a fast-paced editorial enviroment

• collaborative
• excellent communication
• proactive
• platform-native content
• caption and script writing
• tone of voice alignment

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