Head of B2C Sales

Company: Pinnacle Recruitment
Apply for the Head of B2C Sales
Location: London
Job Description:

Overview

In this role you will helm the regional B2C sales strategy in line with HQ directives, driving growth and retention. You will build and deepen key client relationships to expand the client base and promote company initiatives. You will analyse strategy effectiveness and costs, while maintaining strong relations with partners, vendors, and distributors. You will set departmental goals and policies, and lead cross-functional collaboration with internal stakeholders. This is an opportunity to shape regional B2C outcomes for a globally recognised brand.

Responsibilities

  • Plan and implement the regional B2C strategy in line with HQ directives
  • Develop key client relationships and grow the client base
  • Plan and implement customer retention and development initiatives
  • Analyse and evaluate the effectiveness, costs and results of the B2C strategy
  • Promote relationships with partners, vendors and distributors and communicate company policy
  • Establish and implement short- and long-range department goals, policies and procedures
  • Build strong relationships with internal Directors/colleagues and key clients
  • Motivate sales teams to achieve targets
  • Demonstrate independent thinking, clear judgement and ability to work under pressure

Key requirements

  • Proven experience in a B2C sales management role
  • Experience in managing project-based sales
  • Experience in retail channel sales (desirable)
  • Ability to develop strong relationships with clients and internal stakeholders
  • Strong communication, organisation and detail orientation
  • Self-motivated, able to work under own initiative
  • Ability to work under pressure and meet deadlines
  • relationship-building
  • independent thinking
  • clear judgement
  • communication
  • self-motivation
  • calm under pressure

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Posted: November 1st, 2026