Overview
In this Senior Econometrician role, you will lead end-to-end Marketing Mix Modelling projects for consumer brands, using advanced econometrics to measure and optimise marketing effectiveness. You’ll work within a technically focused team, guiding project delivery from data prep to insights and client presentations. The role combines hands-on modelling with interpretation, stakeholder engagement, and junior coaching to scale analytical capabilities. You’ll influence commercial decisions by translating complex outputs into practical recommendations and exploring new analytical approaches. This is a hybrid London position with autonomy to drive impact and contribute to growth.
Pay / Benefits
- hybrid working in London
- career development opportunities
- confidential discussion process
- referral rewards scheme
- competitive salary DoE
Responsibilities
- Manage full modelling lifecycle from requirements to delivery
- Prepare and clean data for analysis
- Apply econometric methods (regression, adstock, lag structures, saturation, interactions) to assess marketing performance
- Validate models and assess performance using diagnostic tests
- Create clear presentations explaining findings, implications, and recommendations
- Translate statistical outputs into actionable business insights
- Lead projects with limited supervision and drive delivery
- Identify opportunities to improve analytic processes and deliverables
- Contribute to development of new analytical approaches and offerings
- Collaborate with colleagues and clients to ensure outputs address business questions
- Share knowledge and mentor less experienced team members
Key requirements
- 3+ years’ MMM experience
- Strong econometric modelling with R, Python, EViews or SAS
- Experience cleaning and transforming large datasets
- Understanding of linear and log-linear modelling approaches
- Knowledge of regression, adstock, lag structures, saturation and interactions
- Model validation and diagnostic techniques
- Familiarity with Python libraries (Pandas); Parquet knowledge is a plus
- Exposure to machine learning (Random Forest) is beneficial
- Ability to manage modelling assignments independently
- Experience presenting analyses in reports and presentations
- Clear communication for non-technical audiences
- Client-facing experience and stakeholder engagement
- Interest in mentoring juniors and developing team capabilities
- problem-solving
- clear communication
- stakeholder engagement
- R
- Python
- EViews
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