Head of CRM (Salesforce Marketing Cloud)

Overview

In this role you will lead the CRM strategy and lifecycle programs to maximize value from Salesforce Marketing Cloud. You will own the roadmap, guide multi-channel campaigns, and drive acquisition, retention, and loyalty. You’ll collaborate with cross-functional teams and ensure data governance and GDPR compliance while developing the CRM team and external partners. This remote UK-based leadership role focuses on delivering personalized, data-driven customer experiences at scale.

Responsibilities

• Define and execute the CRM and customer lifecycle strategy
• Lead and optimize Salesforce Marketing Cloud capabilities (Journey Builder, Email Studio, Automation Studio, Mobile Studio)
• Develop personalized, multi-channel campaigns across email, SMS, and digital channels
• Manage customer segmentation, automation, and retention programs
• Lead CRM reporting, analytics, and performance optimization
• Collaborate with Marketing, Product, Data, Sales, and Technology teams
• Ensure GDPR compliance and data governance best practices
• Manage and develop CRM team members and external partners

Key requirements

• 8+ years of CRM, marketing automation, or lifecycle marketing experience
• Strong hands-on experience with Salesforce Marketing Cloud
• Proven track record of driving customer engagement, retention, and CRM-led revenue growth
• Experience managing CRM teams and cross-functional stakeholders
• Strong analytical, leadership, and communication skills

• leadership
• communication
• cross-functional collaboration
• Salesforce Marketing Cloud
• Journey Builder
• Email Studio

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