Marketing Executive

Overview

In this role you lead the ICE Barcelona email programme and ICE referral channels, shaping how we engage attendees and partners. You’ll plan, build, and optimize email campaigns while growing referrals to drive registrations. You’ll collaborate with the campaign team, sales, content, and external designers, ensuring flawless delivery and measurable improvements through testing. You protect deliverability and sender reputation while contributing to cross-functional campaign success. This is an opportunity to impact a global events business by delivering clear, data-driven marketing results.

Pay / Benefits

• 25 days’ holiday plus bank holidays
• End of year wellbeing shutdown
• Pension Scheme
• Private Medical Insurance
• Health Cash Plan
• Wellbeing Library (MYNDUP)

Responsibilities

• Plan, build and send the ICE email programme across audiences and campaign calendar
• Write and proofread email copy and subject lines to drive registrations, following brand guidelines
• Segment and target audiences for relevant messaging
• Verify emails before sending to ensure accuracy of content, links, and rendering
• Test subject lines, content and send times; apply learnings to improve performance
• Own ICE referral channels from setup to tracking and reporting
• Collaborate with sales and partners to promote ICE to exhibitors and networks
• Weekly reporting on email and referral performance; analyze results and suggest optimisations
• Brief designers and suppliers clearly and timely; ensure high-quality output and deadlines
• Support wider ICE campaign activity when needed

Key requirements

• Knowledge of email marketing best practices, audience segmentation, deliverability, and referral strategies
• Proven ability to plan, build, test, and execute email campaigns that drive registrations and business outcomes
• Strong analytical skills to interpret performance data and identify trends
• Excellent written communication for marketing copy with high accuracy
• Effective stakeholder management and cross-functional collaboration
• Highly organized, proactive, and able to manage multiple priorities and deadlines

• Collaboration
• Attention to detail
• Proactivity
• Email marketing
• Campaign testing and optimisation
• Audience segmentation

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