Account Manager – Healthcare IT (NHS) – Midlands

Overview

In this Account Manager role, you will drive new business and strategic partnerships within the NHS across Midlands and South Yorkshire, promoting diagnostic imaging and clinical IT solutions that boost patient care and efficiency. You will work closely with cross-functional teams to develop value-based proposals and manage complex, multi-stakeholder sales cycles. The role emphasizes strong NHS stakeholder relationships, accurate pipeline forecasting, and smooth handover to delivery teams to ensure satisfaction. You will navigate NHS policy and funding mechanisms to maximize procurement success and support digital transformation initiatives. This is a field-based position with regular NHS on

Responsibilities

• Develop and execute a strategic territory plan for Midlands and South Yorkshire aligned to growth objectives
• Identify and qualify new NHS business opportunities across Trusts, ICSs and related organisations
• Build and maintain senior-level NHS relationships with clinical, operational, digital and procurement leaders
• Lead consultative sales cycles from initial engagement to contract close
• Serve as primary contact for prospects and manage expectations throughout the sales process
• Collaborate with clinical, technical, pre-sales and delivery teams to craft value-based proposals
• Accurately forecast pipeline and maintain high-quality CRM data
• Negotiate commercial contracts including licenses, services and long-term support
• Support seamless handover from sales to implementation/services teams
• Maintain in-depth knowledge of NHS policy, digital strategy and funding mechanisms affecting Healthcare IT procurement

Key requirements

• Significant experience (2+ years) in business development or enterprise sales, preferably in Healthcare IT or digital health
• Strong understanding of NHS structure, procurement processes and decision-making environments
• Proven track record of winning new business and managing complex, multi-stakeholder sales cycles
• Experience selling clinical systems such as EPR, imaging, diagnostics, or other core Healthcare IT solutions (highly desirable)
• Ability to articulate complex technical and clinical value propositions to technical and non-technical audiences
• Commercially astute with strong negotiation and contract management skills
• Excellent communication, presentation and relationship-building capabilities
• Self-motivated, strategic thinker in autonomous field-based roles
• Desirable: clinical background or formal healthcare qualification; experience with NHS digital transformation programmes
• Existing relationships within Midlands and South Yorkshire NHS organisations

• Excellent communication
• Relationship-building
• Negotiation
• Understanding of NHS procurement processes
• Knowledge of EPR, imaging, diagnostics, or core Healthcare IT solutions
• CRM data management

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