Digital Analytics Implementation Manager
Employment Type: Permanent
About the Opportunity
We’re partnering with a leading international retail organisation undergoing significant digital transformation to recruit a Digital Analytics Implementation Manager.
This is a fantastic opportunity to take ownership of digital analytics implementation, tracking architecture and measurement governance across a complex, high-traffic digital ecosystem.
You’ll play a key role in ensuring accurate, scalable and privacy-compliant data collection across web and mobile applications, working closely with Product, Engineering, Analytics and Experimentation teams.
Key Responsibilities
- Own the implementation, optimisation and governance of Google Tag Manager (GTM), including client-side and server-side tagging.
- Define measurement frameworks, event taxonomies, data layer requirements and technical tracking specifications.
- Lead the implementation and validation of analytics across web, native mobile apps and in-app web views.
- Establish tracking standards, QA processes and governance to ensure data accuracy and GDPR compliance.
- Collaborate with Product, Engineering, UX and Analytics teams to translate business requirements into scalable technical solutions.
- Oversee integrations with third-party analytics, experimentation and personalisation platforms.
- Line manage and develop a Digital Analytics Implementation Analyst, providing technical guidance and coaching.
- Manage external implementation partners, ensuring high-quality technical delivery.
Skills & Experience Required
- Strong hands-on experience with Google Tag Manager (client-side and server-side), GA4 and Firebase Analytics.
- Proven experience implementing digital analytics across both web and mobile applications.
- Working knowledge of iOS and Android development environments, including mobile SDK implementation and debugging.
- Experience defining event taxonomies, tracking specifications and technical requirements for Engineering teams.
- Strong understanding of consent management, GDPR and privacy-first measurement.
- Experience supporting experimentation, personalisation and customer journey measurement.
- Proven experience managing technical analysts and third-party implementation partners.
- Excellent stakeholder management skills, with experience working in Agile delivery environments.
- SQL and Google BigQuery for data validation and quality assurance.
- Mobile attribution, deep linking and Mobile Measurement Partners (MMPs).
- Experience delivering large-scale digital analytics or transformation programmes.
- Background within retail, ecommerce or another high-volume digital environment.
This is an opportunity to take technical ownership of digital analytics implementation within a major international organisation investing heavily in its digital capabilities.
You’ll have the autonomy to shape tracking architecture, improve measurement standards and develop a growing technical capability while working across complex web and mobile platforms.
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