Director of Demand, Brand & Digital Growth

Company: Tourism Northern Ireland
Apply for the Director of Demand, Brand & Digital Growth
Location: Northern Ireland
Job Description:

Tourism Northern Ireland in Belfast is seeking a strategic leader to drive growth in visitor demand, expenditure and the economic impact of tourism. You will translate corporate growth ambitions into marketing, communications and sales priorities, and work with partners to extend reach across markets.

You will own the destination brand, oversee integrated campaigns, digital experience, AI adoption, and performance measurement.

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Posted: October 27th, 2026