Digital Channels Manager

Overview

In this role you lead the organisation’s digital channels, shaping strategy for website, email, and social media to support business goals. You manage key supplier relationships and drive a digital roadmap focused on user experience and digital innovation. You’ll provide strategic guidance, oversee major digital initiatives, and build digital capability across the organisation through training and data-driven insights. You will work with cross-functional teams to ensure effective governance and measurable improvements, reporting to elevate digital performance across the organisation.

Pay / Benefits

• 30 days annual leave (plus bank holidays)
• pension scheme
• cycle to work scheme
• salary sacrifice schemes
• travel season ticket loans
• flexible working

Responsibilities

• Shape and enhance website, email, and social media channels
• Lead supplier relationships and platform providers
• Develop and deliver a user-focused digital roadmap aligned to priorities
• Maintain digital processes, policies, and governance
• Build digital capability through training, support, and insight
• Provide technical support for staff on digital platforms alongside the senior digital channels officer
• Collaborate on regular evaluation and data analysis with the senior digital channels officer
• Support HealthCommsPlus agency activities when needed

Key requirements

• Extensive experience delivering complex digital projects with multiple stakeholders
• Strong understanding of SEO, UX, analytics, testing, digital design, and social media
• Experience in developing and implementing digital channel strategies with CRM, email systems, social channels, Google Tag Manager, tracking and analytics
• Experience managing website CMS systems and agency relationships for maintenance and technical development
• Experience analysing data and sharing insights to improve performance
• Experience managing tender processes and procurement
• Flexibility to cover strategic to operational activities; strong people management and coaching track record

• cross-functional collaboration
• flexibility
• analytical mindset
• SEO
• UX
• analytics

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