Own Exclusive Brand Digital Growth & eCommerce Manager
We’re Kingfisher, A team made up of over 70,000 passionate people who bring Kingfisher – and all our other brands: B&Q, Screwfix, Brico Depot, Castorama and Koctas to life. Guided by our purpose Better Homes. Better Lives. For Everyone. We believe a better world starts with better homes, and we work every day to make that a reality. Join us and help shape the future of home improvement.
We’re looking for an Own Exclusive Brand Digital Growth & eCommerce Manager to accelerate our digital growth and help deliver a seamless customer journey. You’ll develop and deliver integrated digital marketing and eCommerce strategies that increase product discoverability, drive engagement and conversion, and ultimately grow online sales.
Overview
We’re Kingfisher, A team made up of over 70,000 passionate people who bring Kingfisher – and all our other brands: B&Q, Screwfix, Brico Depot, Castorama and Koctas to life. Guided by our purpose Better Homes. Better Lives. For Everyone. We believe a better world starts with better homes, and we work every day to make that a reality. Join us and help shape the future of home improvement.
We’re looking for an Own Exclusive Brand Digital Growth & eCommerce Manager to accelerate our digital growth and help deliver a seamless customer journey. You’ll develop and deliver integrated digital marketing and eCommerce strategies that increase product discoverability, drive engagement and conversion, and ultimately grow online sales.
- Develop and deliver integrated SEO/GEO/AEO, Retail Media and Paid Media strategies aligned to OEB (Own Exclusive Brand), banner and category priorities, driving product discoverability, engagement and sales.
- Manage media agencies and retail media campaigns, optimising performance against commercial KPIs including traffic, conversion, sales and ROAS.
- Lead digital optimisation across product content, product pages, Ratings & Reviews and the wider customer journey, including sampling and review generation for priority OEB products.
- Identify opportunities to use Loyalty and CRM channels to improve personalisation, engagement and retention, increasing consideration and sales of OEB products.
- Use digital analytics and customer insight to identify growth opportunities, support reporting and dashboards, and establish test-and-learn approaches to continuously improve performance.
- Partner with Brand, Content, Analytics, Finance, Group AI and banner teams to deliver joined-up digital plans, while monitoring eCommerce and retail media trends and embedding best practice across OEB.
What’s the job
- Develop and deliver integrated SEO/GEO/AEO, Retail Media and Paid Media strategies aligned to OEB (Own Exclusive Brand), banner and category priorities, driving product discoverability, engagement and sales.
- Manage media agencies and retail media campaigns, optimising performance against commercial KPIs including traffic, conversion, sales and ROAS.
- Lead digital optimisation across product content, product pages, Ratings & Reviews and the wider customer journey, including sampling and review generation for priority OEB products.
- Identify opportunities to use Loyalty and CRM channels to improve personalisation, engagement and retention, increasing consideration and sales of OEB products.
- Use digital analytics and customer insight to identify growth opportunities, support reporting and dashboards, and establish test-and-learn approaches to continuously improve performance.
- Partner with Brand, Content, Analytics, Finance, Group AI and banner teams to deliver joined-up digital plans, while monitoring eCommerce and retail media trends and embedding best practice across OEB.
Requirements
- Strong experience in digital marketing and eCommerce performance, including customer journeys, product-page optimisation and conversion.
- Proficient in PowerPoint and Excel, with experience using marketing tools such as Similarweb, BrightEdge, GA4 and Power BI for data analysis, reporting and insight generation””
- Experience across SEO/GEO/AEO, Retail Media, Paid Search and performance marketing.
- Experience managing Ratings & Reviews, product sampling, loyalty programmes and targeted customer communications to drive commercial performance.
- Strong analytical skills, using GA4, Power BI, Similarweb and BrightEdge to identify growth opportunities and measure traffic, conversion, revenue, ROAS and ROI.
- Experience managing agencies and external media partners, with strong stakeholder management and presentation skills.
- Proactive and collaborative, with the ability to simplify complex digital topics and manage multiple priorities autonomously.
How We WorkWe believe in flexibility and balance. Our hybrid model blends home working for focus with time spent connecting and collaborating – whether in our offices or at offsite locations. On average, around 60% of your time will involve in-person collaboration.
What We OfferAn inclusive environment where your potential is limited only by your imagination. We encourage new ideas, support experimentation, and stride to create a workplace where everyone can be their best self. Find out more about Diversity & Inclusion at Kingfisher here.
We also offer a competitive benefits package and plenty of opportunities to stretch and grow your career. Scroll down below to find out more about our benefits.
Diversity & InclusionOur customers come from all walks of life – and so do we. We’re committed to ensuring all colleagues, future colleagues, and applicants are treated equally, regardless of age, gender, marital or civil partnership status, ethnicity, culture, religion, belief, political opinion, disability, gender identity, gender expression, or sexual orientation.
What we offer.
Private Health Care
Opportunity to receive up to family level cover with AXA. Join within three months of starting or at annual renewal in April. (This benefit is subject to Benefit In Kind taxation).
Kingfisher Pension Scheme
Immediate eligibility through auto-enrolment. Contribute 8% to receive a max 14% from the Company.
25 Days’ Holiday
25 days per annum plus bank holidays as stated in your contract (pro rated for part time colleagues).
Staff Discount
20% discount at B&Q and Screwfix. Eligible after 3 months service.
Kingfisher Share Incentive Plan (SIP)
Share ownership in a tax efficient way. Save between £10 to £150 per month. Join at any time once three months service is reached.
Life Assurance
x4 Salary plus benefit equal to value of your Retirement Account (if an active member of KPS-MP) or x1 Salary if not active member.
Bonus
Competitive bonus scheme that aligns to work level of role.
Kingfisher Share Save
Save with the option to buy Kingfisher plc shares at the end of a 3 or 5 year period. Offered annually. Three months service is required at the annual invitation date, normally in October.
Our Behaviours
At Kingfisher, being all-in means contributing fully to our ambitions, supporting one another, and helping create a culture where we succeed together.
Continuously curious. Listen to understand. Always improving.
We are brave
Aim high. Act with courage. Move with pace.
We win together
Lead with customer. Commit to deliver. Help each other win.
Our employees know us best. We wouldn’t be Kingfisher without them. So, we want to share what they think with you.
Training & Development
There are so many ways you can grow, learn, and develop here at Kingfisher. At whatever pace suits you.
Conversations with senior leaders
Resources and tools to help you grow
Improving without instruments to help you learn is near impossible. That’s why we make sure you have everything at your fingertips to find exactly what you need to keep growing.
Initiatives that measure development
With plans that ask you what you want to achieve and when you want to achieve them by, tracking progress and keeping development at the forefront of conversation is easy.
Find your path
The scale of group functions within Kingfisher is huge. That means you have the chance to build different career paths within multiple areas of the organisation.
Sharing is caring
We aren’t selfish here at Kingfisher. Whatever your level of experience, you’ll work with colleagues who are always welcoming and ready to share their knowledge whenever you need it.
Reach for the stars
So your ambitions are high? Good thing we have opportunities to find experiences in line with more senior roles and responsibilities. Here, you can evolve your career, no matter your level.
Why Kingfisher
We’re an innovative, international retailer on a journey to actively make a difference. Always striving to take that next step. You can be part of the difference. From bottom to top you can progress in a collaborative environment. So, why not Kingfisher?
London
Own Exclusive Brand Digital Growth & eCommerce Manager
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