Do you know your AOV from your ROAS? Can you use contribution margin to set a target CPA and build a traffic and conversion strategy that grows sales profitably?
We’re looking for a Customer Growth Marketer, ideally with retail experience, to turn cultural curiosity into commercial growth for an internationally recognised institution.
The opportunity spans e-commerce and physical retail: attracting the right traffic, converting more visitors into customers and giving them reasons to return. Growing the online shop is a central priority.
Proven experience driving qualified traffic and improving conversion is essential. You’ll know how to work backwards from a revenue target, build the marketing strategy behind it and judge when more acquisition spend makes commercial sense.
You’ll bring:
- E-commerce marketing expertise: a track record of growing qualified traffic, conversion and profitable sales.
- Commercial judgement: understanding what you can afford to pay for a customer, accounting for margins, discounts, fulfilment, returns and repeat purchases.
- An investigative mindset: identifying what’s holding conversion back—from targeting and product range to pricing, stock and the website journey.
- Measurement that informs decisions: distinguishing additional sales from those that would have happened anyway, knowing what to test, what to stop and when to scale.
- Omnichannel thinking: connecting the online shop, physical retail and the visitor experience.
- Collaborative leadership: working closely with CRM, content and retail colleagues, while giving a small, capable marketing team direction and confidence.
You’ll be comfortable building capability, identifying gaps in the data and making clear choices with a limited budget.
An ambitious commercial challenge, with extraordinary stories and products to work with.
Location: London
#J-18808-Ljbffr…