Personalisation Specialist

Overview

In this role you will drive Frasers Group’s digital roadmap by optimizing the user journey and personalisation across sites. You’ll translate data insights into actions that improve engagement and conversion, working closely with CRM and marketing to deliver consistent, tailored messaging. You’ll build and test on-site recommendations, monitor performance, and identify opportunities to outperform digital KPIs. This is a chance to shape how customers experience our brands at scale.

Pay / Benefits

• Frasers Champion reward scheme
• Retail Reconnect store/office learning
• Fearless 1200 recognition program
• Frasers Fit wellbeing and gym benefits
• Retail Trust wellbeing and support services

Responsibilities

• Map and execute the personalisation roadmap using data insights
• Optimize 3rd party tools and manage relationships with vendors
• Create and monitor on-site recommendation strategies
• Implement and manage personalisation tools to boost engagement and conversion
• Design and analyse AB tests to validate hypotheses and measure impact
• Collaborate with CRM and marketing to ensure consistent personalised messaging
• Develop personalised content based on user behaviour and preferences
• Monitor on-site user behaviour to identify pain points and improve journeys
• Analyse data trends to spot opportunities for optimisation
• Segment customers by behaviour, preferences, and demographics to tailor campaigns

Key requirements

• Proven experience in digital optimisation, product management, or analytics
• Experience reviewing on-site customer experience
• Experience with on-site personalised recommendations
• Experience with analytical tools (GA and ContentSquare)
• Experience managing day-to-day relationships with third-party tools
• Understanding of personalised algorithms and their impact on the customer journey

• Collaborative mindset
• Data-driven decision making
• Adaptability
• Digital optimisation
• A/B testing
• Personalisation tools/technologies

…