Director of Social Paramount + EMEA

Overview

In this role you will lead Paramount+’s social strategy across UKI and the broader EMEA, shaping how social drives buzz, relevance, and commercial results. You’ll guide a high-performing team and partner with Marketing, Creative, Media and PR to turn campaigns into cultural moments. Expect data-informed creative leadership, rigorous delivery, and a strong focus on local nuance across markets. You’ll own the social playbook, ensure cross-functional alignment, and elevate social as a core growth engine for the brand.

Responsibilities

• Own growth of Paramount+ social presence in UKI and across EMEA through paid, organic, partner, publisher and influencer activity
• Set strategic direction for the full social mix and deliver integrated campaigns with broad reach and impact
• Lead a data-informed social strategy, building a playbook and learning agenda with measurable results
• Institute delivery excellence and a culture of continuous improvement in social outputs
• Develop a measurement framework to assess total social impact and prioritise activities across EMEA
• Feed social insights into creative briefing and development
• Collaborate with Marketing and Creative to embed social thinking into title campaigns
• Align delivery with global priorities while honoring local cultural nuance
• Share best practices and efficiencies across EMEA markets
• Build relationships with agencies and platforms to stay ahead of opportunities and tools
• Partner with marketing and press on events, premieres and talent access
• Own organic amplification: social creative, influencer work, and platform partnerships
• Provide final sign-off for social output and be accountable for buzz and share-of-voice
• Build a curious, creative, high-performing team

Key requirements

• Extensive leadership experience in organic and paid social
• Proven track record in integrated social management within entertainment or culturally engaged product
• Experience directing strategic social direction with YouTube, Reddit, Meta and TikTok
• Ability to scale creative social campaigns that meet brand and commercial goals
• History turning campaigns into culturally talked-about social moments with measurable impact
• Experience managing Creator and Influencer programmes
• Curious and analytical with hands-on data and metrics from social platforms
• Strong people management and ability to operate in fast-paced, ambiguous environments
• Autonomous work style with prioritized processes for the team
• Collaborative and influential across a broad range of stakeholders

• collaborative
• curious
• analytical
• organic and paid social
• YouTube
• Reddit

…