Ecommerce and Digital Marketing Executive

Overview

In this role you drive ecommerce growth within a large in-house marketing team. You will promote a vast product catalog across marketplaces and channels, optimizing conversion and retention through data-driven decisions. You will develop and execute omni-channel digital marketing strategies, monitor ROI, and collaborate with designers, developers, and copywriters to deliver impactful campaigns. This role offers the chance to shape online customer experiences and contribute to a high-growth, collaborative environment.

Pay / Benefits

• 33 days’ holiday allowance (pro-rata)
• Generous retail discounts
• Private healthcare
• Simplyhealth GP access for all employees
• Pension scheme
• Maternity and paternity packages

Responsibilities

• Promote 250,000+ products across ecommerce marketplaces, branches and trade network
• Improve customer experience to maximise conversion and retention
• Plan and execute a wide range of marketing activities for online and offline channels
• Develop and implement an omni-channel digital marketing strategy
• Monitor ROI and analyze trends using Google, Shopify and eBay Analytics
• Identify opportunities to grow the business while meeting tight deadlines and budget
• Write SEO-friendly copy and implement best-practice SEO
• Collaborate with web designers to create effective email campaigns and landing pages
• Create and manage social media PPC campaigns with in-house specialists
• Test and optimise digital activities to improve results
• Report marketing activity regularly to internal stakeholders

Key requirements

• Minimum of 2 years’ experience in a fast-paced ecommerce/digital environment
• Experience on Shopify or similar ecommerce platform (essential)
• Experience creating direct marketing strategies including designed, plain text, and automation
• Product knowledge in aftermarket parts desirable
• Experience in both retail and B2B marketing
• Strong stakeholder relationship skills and budget management
• Ability to lead and execute multi-channel campaigns
• Hands-on experience with email, paid advertising and social media
• Team player with collaborative mindset
• Basic HTML/CSS; willing to learn more through training

• team player
• data-driven mindset
• curiosity
• Shopify (or similar ecommerce platform)
• Google analytics and analytics tools
• SEO best practices

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