Project Director Euro 2 Year FTC

Overview

Director Brand Moment Project (EURO 2028) leads end-to-end planning, governance and delivery of adidas’ flagship brand moments around UEFA EURO 2028. You align strategy with cross-functional teams across the UK, Europe and Global adidas, translating ambitions into actionable plans and measurable outcomes. The role focuses on brand activations, stakeholder alignment, and high-quality execution that maximizes impact. This is a high-visibility role in a global, fast-paced environment that rewards ambition and collaboration.

Pay / Benefits

• pension scheme
• annual bonus
• employee discount and sample sales
• gym facilities
• private medical insurance
• life assurance

Responsibilities

• Lead end-to-end planning and governance for EURO 2028 brand moment initiatives
• Translate strategy into detailed project plans with clear KPIs and budgets
• Manage milestones, deliverables and progress reporting to senior leadership
• Coordinate cross-functional teams across markets and with external partners/agencies
• Oversee brand activations and seamless event execution across the brand calendar
• Own project cycle processes including roadmap planning, milestone prep and validation

Key requirements

• Industry experience within sporting goods/retail/consumer goods
• Minimum 4 years leadership experience
• Major Event / Sports Marketing experience (complex programmes, sponsorships, or high-profile moments)
• Strong attention to detail with ability to maintain strategic oversight
• Proven ability to translate plans into disciplined execution

• Cross-functional leadership
• Stakeholder management
• Strategic thinking
• Project management and governance
• Budget management and financial tracking
• KPI setting and performance reporting

…