Overview
In this role you will drive TikTok Shop Spain sell-out and manage the agency partner relationship, aligning with marketing and WE Incubator objectives. You will optimize the consumer decision journey through activations, content collaboration, and live experiences, while safeguarding brand guidelines. You join a global, brand-led, consumer-focused team where cross-functional collaboration and data-driven decisions are key. This position offers the chance to shape e-commerce activities on a leading tech-enabled health brand.
Pay / Benefits
- generous pension contribution
- private healthcare
- flexible benefits
- family friendly policies
- learning opportunities
- competitive base salary with annual incentive
Responsibilities
- Drive sell-out (GMV) for TikTok Shop Spain and manage sell-in with the agency partner
- Collaborate with Marketing Manager to achieve content engagement metrics
- Lead lower-funnel activations on the platform, especially TikTok Shop Lives
- Manage platform portfolio and pricing strategy in line with WE guard-rails
- Co-create FY activation plan with Marketing Manager aligned to WE Incubator objectives
- Coordinate with Philips TikTok Shop Agency Partner to deliver activation calendar and content
- Manage A&P and promo spend for the channel, SAP administrator for spend tracking
- Track performance across GMV, content engagement and outputs, optimise as needed
- Develop strong relationships with TikTok Account Management Team for brand and commercial opportunities
- Support Marketing with content handling, affiliate outreach and ads planning
- Stay updated on TikTok trends and incorporate best practices into Philips content plan
Key requirements
- Minimum 5 years in National Account Management with e-commerce background
- Experience in a global, brand-led, consumer-focused environment
- Comfort communicating in Italian
- Hands-on P&L management experience
- Strong PowerPoint presentation skills
- Proven track record optimizing customer decision journey and UX
- Excellent stakeholder management and cross-functional alignment
- Passion for new technologies and continuous development
- Team-player with strong communication across diverse stakeholders
- strong communication
- stakeholder management
- team player
- PowerPoint
- P&L management
- e-commerce strategy
…
