Director, EMEA Web Strategy & Commercial Performance

Overview

In this senior role, you will define the EMEA web strategy and convert it into measurable growth, aligning web efforts with regional commercial goals. You’ll lead a multi-market web org, coordinate with cross-functional teams, and drive experimentation, AI-enabled personalization, and scalable capabilities to boost pipeline, SQO, ARR and ROI. This role offers the chance to shape regional web capabilities, set priorities, and deliver significant commercial impact. You’ll operate at pace in a complex, multilingual market environment and report into senior leadership.

Pay / Benefits

• Generous bonuses and pension scheme
• 25 days of paid annual leave (+5 optional)
• 8 bank holidays
• Volunteer days with Sage Foundation
• 50% income protection
• Hybrid working with office in London or Newcastle

Responsibilities

• Own the EMEA web roadmap and translate regional priorities into a plan focused on pipeline, SQO, ARR, conversion and ROI
• Use data to make commercial decisions, analyse funnel and customer behaviour to identify opportunities and prioritise investment
• Set experimentation and CRO agenda across markets, including journey optimisation, personalisation and AI-led conversion
• Build scalable web capabilities across EMEA with common approaches for ABX, speed-to-lead, measurement, reusable experiences and AI-enabled features
• Collaborate with Performance Marketing, Regional Media, SEO/GEO, Product Marketing, Brand, Sales and platform teams to align priorities
• Lead and develop a high-performing web organisation with ownership, pace and measurable commercial impact
• Champion AI-driven performance acceleration and adoption of emerging tools to improve speed, scale, targeting and conversion

Key requirements

• Significant leadership experience across web, digital experience, CRO, experimentation, digital performance or conversion in a complex B2B, SaaS or tech environment
• Track record of delivering measurable commercial outcomes through digital and web (pipeline, conversion, revenue or ROI)
• Experience building, coaching and retaining high-performing, multi-market teams, including leading leaders
• Excellent stakeholder management with ability to influence senior colleagues and create alignment without direct authority
• Deep knowledge of web strategy, customer journeys, CRO, experimentation, UX, content, analytics and performance insight
• Strong commercial and analytical mindset with ability to translate priorities into roadmaps and make evidence-based decisions
• Digital and AI fluency; ability to operate in ambiguity; experience across multilingual European markets; marketing qualifications advantageous
• Bold, action-oriented leadership with judgement to navigate complexity and deliver ambitious outcomes
• Proven transformation leadership to set strategy and execute with scalable capabilities across markets

• stakeholder management
• leadership of multi-market teams
• data-driven decision making
• CRO
• experimentation
• AI-enabled personalization

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