Senior Specialist Social Media – Liverpool FC. Closes 28 Oct

• Senior Specialist Social Media – Liverpool FC. Closes 28 Oct

Senior Specialist Social Media – Liverpool FC. Closes 28 Oct

We are looking for a Senior Specialist, Social Media to join the team at Liverpool FC.

This role sits within the Social Media team, part of the wider Creative Content function, and focuses on creating, distributing and optimising commercial content across the Club’s social platforms. Working closely with the Social Media and Commercial Content teams, the role will deliver sponsored and branded content that adds value for club partners while supporting channel growth and engagement.

What will you be doing?

• Be the social lead for commercial content optimisation and feedback, both internally and externally.
• Support and optimise partnership ideas/activations and club marketing campaigns to ensure they are suitable for social media in a way that benefits club channels.
• Shape the club’s global social media presence via commercial content, introducing innovative ideas, formats, and concepts.
• Partner with internal and external stakeholders, including Content, Graphics, Commercial, and Marketing teams, to develop and deliver branded content and paid social campaigns.
• Identify social trends, cultural moments, and emerging platform opportunities relevant to our audience.
• Support the Club’s ambition to remain at the forefront of social media innovation and best practice by monitoring competitor activity and broader industry trends.
• Utilise research, analytics, and performance measurement tools, working collaboratively with relevant departments to inform and optimise content strategy.
• Ensure all activity aligns with brand, platform, and partner requirements.

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