Brand Manager – FMCG

Overview

As Brand Manager, you will shape and deliver the brand strategy for a premium FMCG portfolio. You’ll work closely with cross-functional teams to drive growth, brand awareness, and category expansion, turning consumer insights into compelling campaigns and new products. The role combines creative brand building with rigorous analysis and stakeholder management in a fast-paced, entrepreneurial environment. You’ll have autonomy to influence direction and deliver measurable impact for a growing portfolio.

Pay / Benefits

• competitive salary £55,000-£65,000
• autonomy to influence brand direction
• exposure to international teams
• opportunity for career development
• supportive entrepreneurial environment
• recognition for results

Responsibilities

• Develop and execute ambitious brand and marketing plans to drive growth, market share and brand awareness
• Lead brand communications campaigns across multiple channels with agencies and internal teams
• Drive NPD and innovation projects from concept to launch
• Identify new category opportunities and emerging consumer trends with growth potential
• Analyze market performance and consumer/competitor insights to guide strategy
• Collaborate with commercial and sales teams to prepare customer presentations and retailer pitches
• Support the development and launch of new products and brand extensions
• Manage marketing budgets to ensure strong commercial returns

Key requirements

• Proven brand management experience in a branded FMCG environment
• Strong experience in brand communications and NPD/innovation in FMCG, QSR or Restaurants
• Understanding of UK grocery retail and the wider FMCG landscape
• Commercial, numbers-driven mindset with ability to translate insights into action
• Experience delivering marketing plans with measurable results
• Strong communication and influencing skills with the ability to engage stakeholders at all levels
• Resilient, adaptable personality thriving in a fast-moving, entrepreneurial environment
• Genuine passion for food, consumer behaviour and building successful brands
• Ability to take ownership and deliver results independently

• strong communication
• influencing and stakeholder management
• ownership and initiative
• brand communications
• NPD/innovation
• market analysis

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