SEO Executive

Overview

In this role, you will support the SEO Site Manager to grow organic performance for a Frasers Group website. You’ll collaborate with the digital marketing team to optimise on-page and technical factors, content, and site architecture to drive rankings. The role combines hands-on audits, tool-driven insights, and cross-functional content alignment to improve search visibility. You will operate in a fast-paced retail environment with a clear focus on scalable, data-informed improvements.

Pay / Benefits

• Frasers Champion
• Retail Reconnect
• Fearless 1200
• Frasers Fit
• Retail Trust

Responsibilities

• Provide recommendations to boost SEO performance and rankings
• Suggest changes to site architecture, content, and internal linking to target keywords
• Collaborate with content writers on category/landing page copy, FAQs, and buying guides for SEO impact
• Utilise Botify and ScreamingFrog to identify and fix issues affecting SERP visibility
• Conduct in-depth technical SEO audits and remediate problems
• Leverage PI-datametrics and SEMRush for insights and opportunities
• Assist with link building strategies and conduct backlink audits

Key requirements

• Hands-on experience in an SEO-focused role (in-house or agency)
• Experience with keyword research and strategy, optimization, and analysis
• Ability to report on key performance metrics to managers
• Ability to meet tight deadlines and handle high-priority requests
• Strong problem solving and analytical skills
• Self-management and multi-project coordination
• Genuine passion for SEO and online marketing
• Experience with content marketing and social campaigns
• Proactive improvement of service quality and initiative-taking
• Respect for others’ views and a collaborative learning approach
• Integrity and alignment with company values

• Problem solving
• Analytical mindset
• Self-motivation and initiative
• Botify
• ScreamingFrog
• PI-datametrics

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