Head of B2B Marketing

Overview

You will lead the first dedicated B2B marketing function at Zopa, shaping a new capability for Zopa for Business. You’ll drive a data-led, AI-enabled marketing strategy that connects product, commercial and partnerships to measurable growth. You’ll build and scale a demand engine across direct and partner channels, with a focus on Retail Finance, Payments, Partnerships and Auto Finance. This role blends strategic leadership with hands-on delivery in a dynamic, early-stage environment.

Pay / Benefits

• Hybrid working (London office 2–3 days a week)
• Option to work from abroad up to 120 days a year
• Flexible working arrangements
• Focus on work-life balance

Responsibilities

• Define and translate commercial and product priorities into the annual B2B marketing plan and budget
• Identify target sectors, audiences and opportunities using customer, market and competitive insights
• Build an integrated demand engine from awareness to enquiry to Sales handover
• Own partner, channel and strategic partnership marketing and GTM activity
• Create cohesive buyer and partner experiences with propositions and enablement materials
• Build and lead a growing B2B marketing function and establish operating rhythms
• Develop an AI-centric operating model across research, campaigns, content, production, reporting and workflow
• Establish credible metrics linking marketing activity to demand, pipeline, partner growth and revenue

Key requirements

• Significant B2B marketing experience with complex, multi-decision-maker propositions and long sales cycles
• Experience building or scaling demand engines across direct and partner-led channels
• Collaboration with Product Marketing and hands-on campaign management and Sales motions
• Experience leading integrated marketing plans and budgets across campaigns, content, digital, partnerships and sales activation
• Commercial mindset with measurement and attribution skills to justify marketing impact
• Practical use of AI and automation to improve insight, execution, or productivity while preserving human judgment
• Leadership experience + ability to work with agencies, specialists and cross-functional partners
• Experience in financial services, payments, lending, embedded finance or regulated industries (helpful but not essential)

• Strategic judgement
• Commercial awareness
• Clear communication and ability to simplify complexity
• AI and automation in marketing
• Demand engine design and optimization
• Campaign management and performance measurement

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