Senior Conceptual Campaign Designer

Overview

In this role you will shape concepts from idea to final delivery for integrated campaigns across brand, digital, social, and internal channels. You’ll collaborate with copywriters, designers and stakeholders to translate complex financial information into engaging visuals, upholding brand and regulatory standards. You’ll lead creative direction, present ideas to leadership, and stay ahead of design trends to elevate output. This is a hands-on senior position in Citi’s in-house creative team, offering impact across diverse campaigns and platforms.

Responsibilities

• Develop concepts across campaigns, channels and touchpoints under the Creative Director
• Translate complex financial information into accessible visual narratives
• Collaborate with copywriters, designers, marketers and stakeholders from concept to execution
• Provide direction to art workers to maintain high creative standards
• Ensure output aligns with brand guidelines, business objectives and regulatory requirements
• Present and articulate ideas to internal stakeholders and senior leadership
• Stay informed on design trends and apply insights to improve output
• Manage multiple projects with deadlines and approvals
• Make day-to-day creative decisions and escalate design issues when needed
• Communicate specifications and scheduling changes to the Traffic Manager

Key requirements

• 7+ years’ experience in a senior conceptual or design role (agency or in-house)
• Proven experience on integrated campaigns across multiple channels
• Experience in financial services or other regulated industries (desirable)
• Strong portfolio with conceptual thinking and high-quality design
• Ability to present ideas to internal teams and clients
• Experience in client-facing roles and building client relationships
• Proven ability to balance multiple projects and deliver on-time, on-brand, on-budget
• Track record of leading creative thinking from concept to execution
• Bachelor’s degree in design, advertising, communications or related field (or equivalent)

• Strong communication and presentation abilities
• Collaborative mindset and leadership in cross-functional teams
• Attention to detail and commitment to quality
• Adobe Creative Cloud
• InDesign
• Illustrator

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