MINI Brand Manager

Overview

In this role you will lead the MINI brand at a Stafford dealership, driving sales, customer experience, profitability and team engagement. You will partner with senior leadership to implement strategic plans that uphold MINI’s premium standards across the business. You will tackle challenges in sales performance, stock management and local marketing while fostering a high-performing team. This is an opportunity to shape brand execution in a multi-brand automotive group with a customer-first culture. You’ll work in a dynamic, brand-led environment with a clear impact on growth and brand equity.

Pay / Benefits

• Competitive salary with progression
• Generous annual leave
• Enhanced family leave (6 months full pay maternity/adoption; 2 weeks full pay paternity)
• Techscheme for discounted tech purchases
• Eyecare vouchers
• Smart Health 24/7 GP access

Responsibilities

• Lead and develop the MINI sales team to achieve outstanding results
• Drive new and used vehicle sales, profitability and market share
• Maintain exceptional customer service across the customer journey
• Manage all MINI dealership operations
• Analyse performance data and implement action plans to hit targets
• Collaborate with Marketing on local initiatives
• Build relationships with manufacturer representatives and ensure brand compliance
• Monitor stock management, forecasting and ordering to optimise sales
• Recruit, coach and develop colleagues to foster high performance
• Ensure FCA, regulatory and company compliance standards are met

Key requirements

• Automotive retail management experience, ideally in premium or volume franchise
• Proven ability to lead teams and drive sales performance
• Strong commercial awareness with ability to interpret business data
• Excellent communication and relationship-building skills
• Customer-first approach with passion for exceptional experiences
• Ability to inspire, motivate and develop others
• Strong organisational and planning skills
• Full UK driving licence

• leadership and people development
• communication
• relationship-building
• data interpretation
• performance analysis
• forecasting and stock management

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