Head of Brand

Overview

In this role you will lead the development and delivery of a university-wide brand strategy that strengthens King’s reputation and aligns with strategic ambitions. You will protect and evolve the visual identity and guide tone and messaging across channels, informed by audience insight. You will translate brand strategy into practical plans and guidance, working with colleagues across the university and managing a small brand team. This is a high-impact role that shapes how King’s is perceived and understood by diverse audiences.

Responsibilities

• Develop and deliver a university-wide brand strategy in collaboration with senior leadership
• Protect and evolve the visual identity and provide guidance on language, tone and messaging
• Translate brand strategy into practical plans, standards and guidance for implementation
• Use audience insight and research to inform positioning and storytelling
• Oversee brand activity across the university and manage Brand Officers
• Lead cross-functional collaboration to build understanding and consistent use of the brand
• Manage budgets, external suppliers and complex brand projects; identify and mitigate risks
• Monitor and evaluate the effectiveness of brand activity and adapt strategy accordingly

Key requirements

• Degree level or equivalent professional experience
• Significant experience in strategic brand management within a large/complex organisation
• Strong understanding of brand-reputation-positioning and audience perceptions
• Proven experience protecting and developing an established brand and translating strategy into plans
• Experience with visual identity and creative development across websites, social media, video, print and other channels
• Experience using quantitative and qualitative audience research and reputation data
• Excellent writing and editing with strong attention to detail
• Proven ability to influence colleagues and advise across a devolved organisation
• Line management experience and ability to develop staff
• Strong planning, judgement and project management with budgets and external suppliers

• relationship-building
• influence and advisory capability
• collaboration and teamwork
• visual identity and creative development across multiple channels
• audience research (quantitative and qualitative)
• brand governance and standards

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