CRM Executive

Overview

As CRM Executive at Superdry, you will shape how we talk to millions of customers through Bloomreach-driven campaigns, journeys, and newsletters. You’ll grow our email database, support planning and briefs, and contribute to reporting that informs smarter decisions. You work across markets and languages to drive engagement and conversions, balancing data quality and deliverability with creative execution. This role offers hands-on campaign building, testing, and continuous improvement in a fast-paced fashion ecommerce environment.

Pay / Benefits

• 25 days annual leave
• Company pension
• Life assurance
• 50% staff discount in store and online
• Health cash plan
• Flexible working hours (10am–4pm)

Responsibilities

• Build, test and schedule email campaigns and newsletters across multiple markets and languages
• Set up and optimise automated journeys (welcome, abandoned cart, post-purchase, win-back)
• QA all sends for rendering, links, personalisation and tracking
• Support CRM calendar planning and write clear briefs
• Build and manage audience segments with the CRM & Insight team
• Support acquisition and data capture online and in-store initiatives
• Help convert new subscribers into first-time and repeat customers
• Report on database growth, list health and acquisition source performance
• Support weekly and monthly reporting on campaign, journey and revenue performance
• Run A/B tests and feed learnings into future campaigns
• Keep database compliant with GDPR, consent and deliverability best practice

Key requirements

• CRM or email marketing experience in retail, fashion or ecommerce
• Hands-on with Bloomreach Engagement
• Experience building campaigns and automated journeys with dynamic content (e.g., Jinja)
• Basic HTML editor for emails
• Meticulous with a focus on accuracy
• Organised with multiple campaigns and deadlines
• Analytical with reporting skills and ability to tell a story with data
• Interest in growing a customer database through data capture and acquisition
• Solid understanding of email best practices, GDPR and consent management
• Clear communicator who collaborates with design, ecommerce and trading teams
• Curious mindset with a drive to test and improve
• Passion for the Superdry brand

• meticulousness
• organizational prowess
• analytical mindset
• Bloomreach Engagement
• dynamic content with Jinja or similar
• basic HTML for email builds

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