TikTok Shop Affiliate Manager

Ready to shape the future of social commerce within premium beauty?

The Advocate Group is partnering with a globally recognised premium beauty business to find an Affiliate Manager to help build and scale its TikTok Shop affiliate channel on a 12-Month FTC.

This is an exciting opportunity to play a key role in the growth of TikTok Shop within premium beauty, building strong relationships with affiliates and creators while helping shape and scale the channel.

Key Responsibilities:

• Build and execute the TikTok Shop affiliate strategy, growing and nurturing a high-performing network of creators and affiliates.
• Develop strong, long-term relationships with affiliates, identifying the right creators to drive engagement, brand relevance and commercial performance.
• Integrate affiliate activity into key brand campaigns, product launches and TikTok Shop commercial moments.
• Work closely with the wider Social Commerce and brand teams to identify opportunities, brief affiliates and bring activations to life.
• Support TikTok Live activity, including scheduling, host briefing, product selection and operational delivery.
• Track affiliate and live-commerce performance, using data and insights to optimise activity, improve ROI and drive growth.
• Work closely with agency partners, TikTok and internal stakeholders to develop the channel and establish effective ways of working.

About You:

• Proven experience within influencer marketing, affiliate marketing, social commerce, creator partnerships or a related area within FMCG.
• Strong understanding of TikTok, ideally with hands-on TikTok Shop and/or affiliate experience.
• Experience building and managing creator or affiliate communities, with a genuine strength in relationship building.
• Commercially minded, with an understanding of how creator activity can translate into sales and growth.
• Highly organised and confident balancing strategic thinking with hands-on execution.

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