Commercial Effectiveness Manager – OBEX

Overview

In this role you will turn data into decisive actions to improve how cancer medicines reach patients. You will partner with franchise and cross-functional leaders to optimise commercial performance through evidence-based recommendations. You’ll diagnose drivers of performance across national and sub-national levels and translate analytics into actionable options, supporting rapid, high-impact decision-making. The role focuses on prioritising investment, streamlining processes, and elevating field effectiveness to drive ROI and growth. You will operate across fast-moving projects to shape GTM strategy and channel mix in support of the company mission.

Responsibilities

• Identify drivers of national and sub-national performance and propose targeted actions
• Lead analytical workstreams to design and refine go-to-market models aligned to brand strategy
• Support field force sizing, deployment and organisational design to improve ROI
• Drive automation, standardisation and simplification of commercial processes
• Design segmentation, targeting models and CRM-based targeting
• Oversee territory alignment and performance measurement to turn insight into action
• Partner with franchise leadership on high-priority initiatives and resource prioritisation

Key requirements

• Pharmaceutical, commercial, consultancy or analytics experience in GTM, commercial effectiveness, sales or analytics
• Proven ability to translate large datasets into actionable commercial insights
• Experience partnering with leadership to diagnose performance and implement recommendations
• Strong go-to-market, customer engagement and channel mix optimisation experience
• Excellent communication and stakeholder management across all organisational levels
• Strong project management and prioritisation capability
• Bachelor’s degree or equivalent in Business, Economics, Life Sciences, Analytics or related field

• communication
• stakeholder management
• influencing skills
• Advanced data analytics
• CRM platforms (Veeva, Salesforce)
• Power BI

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