Sales Enablement Manager

Overview

As Sales Enablement Manager, you drive strategic and tactical enablement for Softcat’s Public Sector sales teams. You collaborate across Sales, Marketing, Alliances, Tech, and Services to align messaging and deliver targeted enablement programs that lift revenue. You translate complex propositions into clear, customer-focused narratives and manage cross-functional campaigns and projects. You thrive in a fast-paced environment and influence outcomes through data-driven insights and coaching.

Pay / Benefits

• Hybrid working: 3 days in the office
• Flexible hours
• School pick-up/drop-off flexibility
• Inclusive recruitment
• Support for disability or neurodiversity during process
• Commitment to diversity and inclusion

Responsibilities

• Collaborate with Sales, Marketing, Alliances, Tech and Services to align messaging and feedback across functions
• Develop and run enablement programs tailored for Public Sector verticals
• Translate complex propositions into clear customer-focused narratives for sellers
• Create and adapt resources to help Sales articulate Softcat’s value to Public Sector
• Manage enablement projects with clear goals, timelines, and action plans
• Provide coaching and development support to the Public Sector Sales Enablement Executive
• Analyse platform data to identify opportunities for Public Sector selling

Key requirements

• Demonstrable experience in sales roles, preferably in Public Sector
• Exceptional communication and stakeholder relationship-building skills
• Ability to multi-task and prioritise in a dynamic environment
• Strong understanding of Sales environment and Public Sector needs (content, tools, training)
• Experience with relationship management across varied seniority levels
• Experience with content management and creation focused on Public Sector
• Proven project management skills and ability to handle varied project types
• Confidence to own problems and drive solutions

• Excellent communication
• Relationship building
• Multi-tasking
• Content creation and management
• Data analysis from platforms
• Sales enablement tooling understanding (implied)

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