Dairy Performance Specialist

Overview

As a Dairy Performance Specialist, you build long-term partnerships with dairy farmers across the South West and act as a trusted nutritional adviser, blending sales with consultancy. You will grow accounts, analyse herd data, and deliver value-driven solutions from AB Agri’s portfolio. You’ll work across multiple businesses to optimise farm performance and profitability. This role offers cross-functional collaboration, hands-on field engagement, and a meaningful impact on dairy farming outcomes.

Pay / Benefits

• performance related bonus
• car allowance
• private healthcare
• matched pension contribution up to 10%
• salary with progression
• wellbeing benefits

Responsibilities

• Develop long-term partnerships with dairy farmers and farm businesses
• Conduct regular reviews to maximise value from products and services
• Analyse farm and herd performance data to provide practical recommendations
• Help customers improve productivity and profitability
• Grow existing accounts and win new business opportunities
• Promote a broad portfolio of feed, herd health, milk recording, genomic and consultancy solutions
• Create integrated solutions meeting customer needs and delivering measurable results
• Collaborate with colleagues across multiple businesses to optimise customer outcomes
• Represent the business at farm walks, industry events, customer meetings and agricultural forums
• Maintain a strong sales pipeline and accurate CRM records
• Monitor territory performance and identify growth opportunities
• Turn data and market intelligence into commercial opportunities

Key requirements

• Agricultural sales or account management experience
• Strong consultative selling and relationship-building skills
• Commercial awareness and negotiation capability
• Understanding of dairy/livestock farming systems
• CRM and pipeline management experience
• Full UK driving licence and willingness to travel

• relationship-building
• consultative selling
• commercial awareness
• CRM and pipeline management
• data analysis of farm/herd performance
• knowledge of dairy farming systems

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