Brand Manager, Customer Engagement

Overview

In this Brand Manager, Customer Engagement role, you translate national brand strategy into impactful engagement plans for priority accounts. You collaborate with sales, medical, and analytics teams to deliver timely, channel-appropriate messages and programmes. You’ll lead multi-channel engagement, including digital, peer-to-peer, and advocacy activities, while monitoring performance and shaping future strategy. The role combines customer insight with cross-functional delivery to drive adoption, advocacy, and measurable business impact in haematology.

Pay / Benefits

• Competitive salary
• Excellent company benefits
• London location
• Full-time role
• Opportunities to shape haematology brand

Responsibilities

• Translate national strategy and account objectives into targeted engagement plans and advocacy initiatives.
• Design and optimise customer engagement journeys for priority segments and accounts with sales partners.
• Lead multi-channel engagement activities, including peer programmes, digital initiatives, third-party media, and local content adaptation.
• Capture field and customer insights to identify opportunities and inform national messaging and campaigns.
• Collaborate with Sales, Medical, Oncology Business Excellence, and Brand teams to deliver integrated strategies.
• Manage external agencies and vendors to ensure quality delivery within budgets and timelines.
• Ensure activities comply with governance, internal policies, and ABPI Code of Practice.

Key requirements

• Degree-level qualification in scientific, life-sciences, business, marketing, or related discipline, or equivalent experience.
• Significant oncology commercial experience with ability to interpret clinical evidence for engagement needs.
• Experience turning strategy and insights into targeted customer journeys and account-based programmes.
• Proven ability to deliver omnichannel engagement across personal and non-personal channels.
• Ability to use insights to refine channels, touchpoints, and demonstrate measurable impact.
• Understanding of UK healthcare environment (NHS structures, account dynamics, decision-making).
• Ability to collaborate with Sales, Medical, Marketing, and external stakeholders in a matrix environment.
• Strong project and commercial management skills, including agency/media partner oversight and budget adherence.
• Knowledge of pharmaceutical governance and ABPI Code, with compliant omnichannel delivery.

• cross-functional collaboration
• stakeholder management
• project management
• omnichannel engagement
• digital marketing initiatives
• marketing automation

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