UKI AI Director

Overview

In this role you will define and deliver the UK&I AI strategy for Entain, driving commercial growth, better customer experiences, and operational efficiency across leading betting and gaming brands. You’ll shape an ambitious AI roadmap with cross-functional teams, embedding AI across digital and retail channels. You’ll influence senior stakeholders, build credible business cases, and deliver measurable value through scalable AI solutions. This is a strategic, hands-on leadership role at a global, innovation-driven company.

Pay / Benefits

• regular bonus
• pension
• 25 days annual leave
• wellbeing and development days
• private healthcare
• ShareSave scheme

Responsibilities

• Own and deliver the UK & Ireland Commercial AI strategy and roadmap with measurable commercial outcomes
• Identify, prioritise and implement AI opportunities across customer experience, operations, marketing, safer gambling, and revenue growth
• Lead adoption of Generative AI, Agentic AI, ML and advanced analytics across digital and retail channels
• Partner with Product and Technology to shape AI architecture, data platforms and operational frameworks for scalable delivery
• Act as senior AI advisor to executive stakeholders, building business cases and guiding AI investment decisions

Key requirements

• Significant experience leading enterprise-scale AI, data or digital transformation programmes with measurable commercial impact
• Strong track record developing and executing AI strategies delivering customer, operational and revenue outcomes
• Experience working across commercial, product, engineering and data teams within complex, matrix organisations
• Deep expertise in Generative AI, Agentic AI and machine learning applications
• Hands-on knowledge of cloud-based AI and data platforms (AWS, GCP), MLOps frameworks and modern data architectures

• Strategic thinking
• Stakeholder management
• Cross-functional collaboration
• Generative AI
• Agentic AI
• Machine learning

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