Digital Insights Specialist

Overview

In this role you will drive digital measurement and insights across QBE’s digital channels to improve performance and customer experience. You’ll lead testing and optimisation, promote data-driven decision making, and collaborate with cross-functional teams to evolve measurement frameworks. You will harness AI and automation to unlock deeper insights and continuous improvement, shaping how digital decisions are made at a global scale. Join a collaborative Marketing & Communications function focused on turning analytics into measurable impact.

Pay / Benefits

• 30 days holiday plus up to 2 days
• Flexible working options
• Pension with 10% employer contributions
• Private medical insurance for you and family
• Family-friendly policies (26 weeks leave)
• Cycle-to-Work scheme

Responsibilities

• Own performance measurement and analysis across digital marketing channels (web, email, social, paid media, SEO)
• Provide actionable insights to stakeholders to improve decisions
• Develop and maintain dashboards, reporting frameworks and KPI measures
• Lead testing, experimentation and optimisation programme and roadmap
• Act as SME for digital analytics, attribution and measurement
• Partner with technology and external agencies for accurate tracking and tagging
• Analyse website performance and customer behaviour to improve digital experiences and outcomes
• Support technical SEO and website optimisation initiatives
• Champion AI, automation and emerging tech to enhance reporting and insights
• Establish measurement standards and data governance across marketing
• Own the digital insight and optimisation roadmap and identify strategic opportunities
• Provide data-driven recommendations that influence channel strategy and investment

Key requirements

• Strong experience in digital analytics or marketing analytics
• GA4 and Google Tag Manager experience
• Experience with attribution models, event tracking and conversion measurement
• Understanding of website analytics, customer journeys and digital metrics
• Experience developing reporting frameworks, dashboards and KPIs
• Track record of turning insights into actionable recommendations
• Experience leading optimisation and experimentation programmes
• Knowledge of digital channels (web, email, social, paid media, SEO)
• Excellent stakeholder management and ability to communicate to technical and non-technical audiences
• Experience working with cross-functional teams including marketing, technology and data
• Curiosity for emerging tech like AI and automation in marketing
• Experience with Power BI, SQL, BrightEdge or similar tools would be advantageous
• Proactive, detail-oriented and focused on continuous improvement

• Curiosity
• Analytical thinking
• Commercially focused
• GA4
• Google Tag Manager
• attribution models

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