Overview
In this role you will shape premium, digitally-driven fashion for ASOS’ mid-market luxury and directional lines. You’ll translate runway concepts into accessible, high-quality pieces and collaborate across Buyers, pattern cutters, and technologists to maintain pace and quality. You’ll research trends to keep ranges ahead, with a focus on luxury fabric, fit, and detailing. This is a hands-on design position in a fast-paced, fashion-obsessed environment with a strong impact on customer experience.
Pay / Benefits
- employee discount
- ASOS Develops (personal development opportunities)
- employee sample sales
- LinkedIn learning materials
- 25 days paid annual leave + birthday off
- discretionary performance bonus
Responsibilities
- Own the aesthetic direction from concept to final sign-off, including mood boards and color palettes.
- Infuse mid-market luxury expertise into collections via premium fabric sourcing, detailing, and fit.
- Research global street style, runway trends, and cultural shifts to keep premium ranges ahead.
- Collaborate with Buyers, Pattern Cutters, and Garment Technologists to realise designs without compromising quality or pace.
- Pitch concepts and ranges to senior stakeholders with confidence and clarity.
- Arrange Daywear Focus: manage design and product development for Denim, Knitwear, Tailoring, Outerwear, Casual Jersey & Woven Separates.
Key requirements
- Proven track record designing apparel for established mid-market luxury or premium brands.
- Experience across multiple apparel categories; knowledge of eveningwear/embellishment.
- Experience building inspirational print collections.
- Deep understanding of garment construction, patternmaking, tailoring, and fabric behavior.
- Collaborative team contributor
- Fast-paced thinker
- Strong presentation and storytelling abilities
- Procreate
- Photoshop
- AI Digital Design Tools
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