Head of Acquisition Marketing (B2B)

Overview

As Head of Performance Marketing at Fresha, you will lead our global paid search and paid social strategy to drive scalable growth in B2B and B2C. You will manage an in-house team, optimise spend, creative, and funnel performance, and partner with Data, Design, and Commercial teams to maximise ROI and LTV. You will forecast budgets across regions, monitor CAC and ROAS, and present insights to senior stakeholders. This role sits at the core of Fresha’s growth journey as a leading marketplace for beauty and wellness. You will shape acquisition strategy in a fast-paced, data-driven environment with a meaningful impact.

Responsibilities

• Lead and scale global performance marketing strategy across Paid Search (Google, YouTube, Bing) and Paid Social (Meta, TikTok, Snapchat, Pinterest).
• Manage and develop in-house team to meet acquisition and ROI targets for B2B and B2C campaigns.
• Forecast and optimise budgets across regions and channels for efficiency and growth.
• Partner with Data and Analytics to build dashboards, monitor CAC, LTV, and ROAS, driving ongoing optimisation.
• Collaborate with Design and Influencer Marketing to deliver impactful creative and campaigns.
• Present performance results and insights to senior stakeholders and influence strategy and investment decisions.
• Identify new growth opportunities across platforms, geographies, and audience segments.

Key requirements

• 7–8 years’ experience in performance marketing with hands-on expertise in paid search and paid social.
• Successful track record of large-scale campaigns in fast-paced, data-led environments (B2B and/or B2C).
• Strong analytical and reporting skills with experience using Google Analytics and Google Tag Manager.
• Proven ability to lead teams and collaborate cross-functionally.
• Confident communicator able to present insights to C-suite stakeholders.
• Creative, proactive, and motivated by impact.

• leadership
• cross-functional collaboration
• effective communication
• Paid search
• Paid social
• Google Analytics

…