Senior Product Marketing Manager – Pricing and Product GTM Strategy

Overview

As Senior Product Marketing Manager, you will own Malt’s pricing, packaging, and monetisation strategy, linking Product, Commercial, Finance, and Marketing to translate product value into scalable revenue models. You’ll lead willingness-to-pay analysis, market benchmarking, and competitive insights to maximise yield and customer value. You’ll partner with cross-functional teams to align pricing with business metrics and support strategic product decisions. This role combines market intelligence, GTM framing, and analyst relations to shape Malt’s growth.

Pay / Benefits

• remote work
• hybrid work policy
• annual leave 30 days
• stock options
• private health insurance
• cycle to work scheme”,”season ticket loan”,”pension with 5% Malt contribution

Responsibilities

• End-to-end ownership of global pricing and packaging strategy, price points, and monetisation models
• Lead pricing redesign initiatives and translate frameworks into actionable plans
• Conduct willingness-to-pay research, market benchmarking, and value analysis to refine tiering and add-ons
• Collaborate with Finance, Product, Operations, and Sales to update pricing models and contract terms
• Align monetisation with CAC, LTV, retention metrics
• Inform product strategy as a strategic PMM partner for roadmap decisions
• Ensure cross-functional visibility into roadmap changes and launches
• Develop customer personas, segmentation, and messaging frameworks
• Create sales collateral including pitch decks and buyer guides
• Build competitive intelligence function and tools (e.g., Crayon) and translate insights into guidance
• Develop field-ready battlecards and objection-handling tools for sales
• Manage analyst relations and translate analyst insights into marketing collateral

Key requirements

• 5–10 years of experience in B2B SaaS product marketing or strategy
• Deep expertise in pricing, packaging, monetisation, and willingness-to-pay models
• Strong cross-functional leadership and stakeholder management across Product, Commercial, and Finance
• Structured, analytical thinker with ability to synthesize data into strategic recommendations
• Proven ability to manage multiple projects in dynamic environments
• Excellent stakeholder management across Commercial, Product, Finance, and Marketing teams
• Adaptive communication style suitable for multicultural teams and varied seniority levels

• cross-functional collaboration
• stakeholder management
• analytical mindset
• pricing strategy
• monetisation models
• willingness-to-pay analysis

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