Strategic Principal Creative

Overview

As Principal Creative, you will shape strategic creative direction for a growing, global in-house agency. You’ll lead multidisciplinary teams, develop narratives and campaigns that align with client objectives, and drive measurable business outcomes. You’ll influence innovation and growth across high-profile accounts while mentoring talent and elevating creative delivery. This role offers the chance to impact how clients communicate and engage with complex projects.

Pay / Benefits

• flexible holiday allowances (buy/sell)
• medical and dental insurance
• eyecare vouchers
• cycle to work scheme
• Gymflex
• season ticket load

Responsibilities

• Lead complex creative projects and multidisciplinary teams
• Develop creative strategies, campaign concepts and project briefs
• Meet clients to understand goals and translate ideas into engaging creative experiences
• Pitch creative solutions to clients and senior stakeholders
• Identify opportunities to strengthen client relationships and future work
• Challenge established thinking and improve processes, quality and delivery
• Track campaign performance and adapt strategies as needed
• Mentor and develop creative talent at all levels
• Encourage ownership, autonomy, accountability and knowledge sharing
• Contribute to business development and digital innovation
• Shape the future direction of Creative Design

Key requirements

• Original portfolio showing strong design across varied projects
• Experience crafting narratives, campaigns and strategies
• Confidence to pitch ideas to clients and senior stakeholders
• Proven experience leading multidisciplinary creative teams
• Strong mentoring skills and commitment to developing talent
• Commercial awareness including quoting and scoping projects
• Strong knowledge of Figma and Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Excellent layout and typography skills
• Awareness of emerging technologies and market trends
• Knowledge of AI tools and their use in creative delivery
• Excellent organization, attention to detail and proactive problem-solving
• Collaborative, approachable style and passion for design

• collaborative
• leadership
• mentoring
• Figma
• Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• AI tools and integration into design workflows

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