Senior CRM Executive

Overview

In this role you will lead data-driven CRM campaigns across Global’s Consumer Enterprises, focusing on Cash Call and Global Win. You will design multi-channel communications to engage, convert, and retain customers, collaborating with cross-functional teams to optimise journeys and support commercial growth. You will own the end-to-end campaign lifecycle, from brief to delivery and optimisation, and translate insights into measurable improvements. This is a chance to shape customer experiences at scale and contribute to the company’s growth through strategic CRM initiatives.

Responsibilities

• Plan, build and deliver multi-channel CRM campaigns across Cash Call, Global Win and other Consumer Enterprises products
• Manage audience segmentation, scheduling, automation and QA for timely delivery
• Coordinate creative briefs, messaging and approvals ensuring brand, legal and compliance alignment
• Maintain campaign calendars and prioritise work to meet commercial objectives
• Develop and optimise customer journeys across onboarding, engagement, conversion, retention and re-engagement
• Leverage insights and behavioural data to improve targeting and personalisation
• Execute A/B testing across messaging, creatives, audiences and timing
• Support CRM best practices and automation across the portfolio
• Monitor performance against engagement, conversion, retention and revenue targets
• Analyse results, identify trends and provide actionable recommendations
• Partner with Data and Product teams for accurate tracking, reporting and insights

Key requirements

• Experience in CRM, lifecycle marketing, retention or digital marketing with multi-channel campaign delivery
• Hands-on experience with Braze, Bloomreach or Salesforce
• Understanding of audience segmentation, personalisation, marketing automation and customer lifecycle journeys
• Strong analytical skills to interpret performance and drive improvements
• Excellent attention to detail, organisation and ability to manage multiple campaigns
• Commercial mindset with awareness of CRM’s impact on engagement, conversion, retention and revenue
• Strong communication and stakeholder management with a collaborative approach

• collaborative
• proactive
• detail-oriented
• Braze
• Bloomreach
• Salesforce

…